Assistant Store Manager

Role Overview

This position supports store leadership in running a high-standard beauty retail environment in Doha. The role focuses on day-to-day operations, team coordination, sales delivery, customer service, inventory control, and maintaining premium brand presentation across the floor.

Store Operations and Customer Experience

• Help manage daily store routines, including store opening and closing, grooming compliance, tester cleanliness, and overall readiness of the sales floor.
• Guide Beauty Advisors and Specialists on consultation methods and how to communicate product stories effectively.
• Respond to customer questions in a professional manner while upholding the brand’s service expectations.
• Support the rollout of SOPs, hygiene standards, and store discipline.

Sales Performance and Commercial Support

• Assist the Store Manager in delivering key business targets such as sales, conversion, average transaction value (ATV), units per transaction (UPT), and customer retention.
• Track product movement, stock availability, and replenishment needs to keep important items in store.
• Support in-store events, promotions, consultations, and beauty-focused activations.
• Review daily sales performance and help shape actions to improve results.

Team Coaching and Development

• Support the leadership, motivation, and accountability of Beauty Advisors, Specialists, and Cashiers.
• Coach team members on the shop floor, strengthen product knowledge, and provide practical feedback.
• Assist with training related to new launches, beauty routines, and service quality.
• Help build a positive, collaborative, and customer-oriented team environment.

Inventory, Visual Merchandising, and Store Standards

• Assist with stock control tasks such as replenishment, shrinkage reduction, and expiry monitoring using FIFO/FEFO practices.
• Ensure displays and planograms follow visual merchandising guidelines and brand standards.
• Work with supply chain partners to support timely product availability.
• Maintain accurate records, cash-handling discipline, and readiness for audits.

Qualifications and Skills

• A bachelor’s degree in Business, Retail Management, or a similar field is preferred.
• Experience of 2 to 4 years in beauty, cosmetics, or luxury retail is preferred, including at least 1 year in a supervisory capacity.
• Strong knowledge of beauty products, consultation approaches, and customer service expectations.
• Demonstrated ability to support KPIs, improve team output, and maintain operational quality.
• Good communication, coaching, and relationship-building skills.
• Strong organization and attention to detail, with high standards for presentation.
• Comfort working in a busy, fast-moving, launch-led retail setting.
• Familiarity with POS platforms, stock systems, and retail reporting tools.