Associate Agency Development Manager

About the Role

This position sits within the agency distribution side of life insurance sales, where advisors and agents help customers choose suitable protection and savings solutions. The role is designed to strengthen customer experience in markets where direct human guidance matters, while also supporting service queries, renewal collection, and cross-sell opportunities.

What You Will Do

• Recruit and build a strong network of agents, including maintaining an active pipeline for future hiring.
• Use different sourcing channels to increase agent footfall and generate referrals for new recruitment.
• Run career seminars for prospects and follow the required hiring process and other recruitment norms.
• Develop agents through training, field demonstrations, and product learning sessions.
• Build productive habits in agents around prospecting, calling, and day-to-day work discipline.
• Plan activities with agents, review progress, and help them stay aligned to goals.
• Identify learning gaps in agents and coordinate with trainers to close those gaps.
• Drive monthly, quarterly, and yearly business targets.
• Improve agent productivity and persistence through regular PRP, IID, GID, and related processes.
• Maintain the required product mix and follow business guidelines and norms.
• Keep agents active and aligned to the planned business strategy.
• Represent the brand positively and act as a customer-focused point of contact.
• Follow sales practices that build long-term customer loyalty.
• Conduct periodic customer meetings to understand customer needs and feedback.
• Ensure customer queries are resolved properly and within expected standards.

Candidate Profile

The ideal applicant should come from a sales background and have at least 2 years of experience, with a minimum of 6 months in the most recent role. Candidates should be between 24 and 35 years of age, currently employed in BFSI or another structured company, have no more than 2 job changes in a year, and must have been based in the city for at least 1 year. Any graduate can apply.

Success Measures

Performance will be evaluated through business plan achievement, GPA, agent recruitment and activation, active agent count for the month to date, persistency against the grid, and the number of EC/MDRT agents developed.

Company Overview

Axis Max Life Insurance Limited, formerly known as Max Life Insurance Company Ltd., is a joint venture between Max Financial Services Limited and Axis Bank Limited. The company offers protection and long-term savings insurance solutions through a multi-channel distribution network that includes agency and third-party partners. Built over more than two decades, it follows a need-based sales approach, focuses on customer-centric service, and invests in well-trained talent. The organization is also consistently recognized among leading workplaces by the GPTW Institute.

Additional Information

The agency channel is a distribution model in which insurance products are sold through agents who act as intermediaries between the insurer and customers. These agents support policy sales, provide advisory help, and assist customers with service needs and renewals, while also creating opportunities for cross-sell.