Category Development Executive - BFY

Role overview

Ferrero is looking for a Category Development Executive to help strengthen category performance through insight-led thinking, innovation, and close collaboration with customers and internal teams. In this position, you will support the company’s Winning in Market approach by developing category plans, spotting growth opportunities, and helping turn data into practical commercial actions.

You will work alongside Trade Marketing teams, including Revenue Growth Management, Customer Category Development, and Shopper Marketing, while also partnering with Sales and Marketing. The role provides broad exposure to both internal stakeholders and external retail partners, and is designed to help build your commercial skills in a dynamic FMCG environment.

What you will do

Your work will focus on supporting category strategy development and delivery in line with business goals. You will combine market movements, shopper behaviour, and competitor insight to identify opportunities that can improve performance across customers and channels.

A key part of the role is data analysis. You will use information from Nielsen, Circana, and Ferrero’s internal systems to assess category performance, highlight risks and opportunities, and prepare clear recommendations for stakeholders. Your analysis will help guide decision making across the business.

You will also work with Customer Category Development teams and retail partners to support growth initiatives, ensuring shopper and customer insight shape planning. This includes helping prepare category presentations and contributing to decisions around in-store execution, assortment, range, and promotional activity.

In addition, you will support the development of the “picture of success” across channels, including assortment, merchandising, and ranging plans. You will coordinate with Revenue Growth Management to make sure pricing and promotional plans are aligned with wider category strategy and support long-term growth.

What we are looking for

Ferrero is seeking someone who is strong in analysis, commercially aware, and genuinely interested in shopper behaviour and category growth. You should be able to take complex data and convert it into practical, easy-to-understand insights.

Success in this role also depends on your ability to work across functions and build effective relationships with colleagues in Sales, Marketing, and Finance. Because this is a fast-moving environment, you should be comfortable adapting to changing priorities while maintaining focus on deadlines and detail.

Strong communication and influencing skills are important, as you will need to present findings clearly and contribute to commercial discussions. You should also be well organised, proactive, and motivated to grow your career in category development and FMCG.

About Ferrero

Ferrero started in Alba, Piedmont, Italy, in 1946 and has grown into one of the world’s leading sweet-packaged food businesses, with well-known brands sold internationally.

Diversity, equity and inclusion

Ferrero aims to maintain an inclusive workplace where people feel respected, valued, and able to thrive. The company promotes equal opportunity and believes its strength comes from the variety of talents and perspectives within its workforce.

Benefits

Ferrero offers a benefits and perks package, with caring built into the company’s approach to careers. Specific benefits are not listed in the source details.