Brand Designer

Role overview

An Australian wellness business is seeking a skilled brand designer to develop a refined visual identity that feels premium, calm, and enduring. The work should take cues from boutique interiors and luxury wellness brands, with a clean, architectural style that communicates warmth, trust, professionalism, and genuine care. The aesthetic should avoid conventional healthcare or corporate visuals and instead lean into subtle luxury, minimal composition, and a neutral palette inspired by limestone, linen, timber, and soft black. This first project is intended to establish the base for a longer-term collaboration.

Deliverables

• Design the primary logo, secondary logo, and a distinct brand mark or icon
• Create a full colour palette and choose appropriate typography
• Prepare brand guidelines covering visual rules and usage
• Produce profile image assets for social platforms
• Provide website direction for a Squarespace build with a restrained, spacious layout
• Develop a visual style that features arches, natural light, and quiet luxury cues
• Supply all final files in formats suitable for both digital and print applications

About the organisation

Twine is a freelance marketplace that connects companies with freelancers, consultants, and contractors across creative and technology disciplines. It works with both major enterprises and fast-growing startups, helping them expand their teams globally.

Mission

The platform’s goal is to help creators and businesses succeed in a freelance-led, AI-shaped working environment.

Requirements

• Background in building premium brand identities, preferably for wellness, boutique, or interior-focused businesses
• A portfolio that shows clean, elegant, and long-lasting design work
• Experience producing detailed brand guidelines and cross-channel creative assets
• Comfort using professional design tools such as Adobe Creative Suite or similar software
• Ability to turn broad creative ideas into a coherent visual system
• Strong written and verbal communication, with sharp attention to detail
• Capability to work to tight timelines and incorporate feedback efficiently
• Prior experience giving Squarespace website direction would be an advantage
• Preference for candidates based in Australia or able to operate during Australian time zones

Additional information

This opportunity is for an initial engagement with the potential to grow into a longer-term partnership. The visual direction should feel sophisticated and timeless, with minimal styling and a strong sense of warmth.