Acquisition Manager

Position Overview

This role is for an Acquisition Manager in the Branch Banking department at branch level, reporting to the Branch Sales Manager - Branch Banking. The position is full-time and based onsite in Visakhapatnam Rural mandal, India. The grade for this role is DM-I.

Role Purpose

The main objective of this position is to bring in new liability customers from the open market, support unsecured loan teams in converting existing borrowing customers to liabilities, grow relationships with current customers through suitable cross-sell opportunities, and help customers adopt ATMs and BCs to increase alternate channel usage.

Role Size and Targets

The role carries branch-assigned targets and book responsibilities, including CASA, TD, and segment-wise business such as NR, senior citizen, HNI, and other product counts. The position also covers targets for CA, SA, and TD products.

Key Responsibilities

Business, customer handling, internal process adherence, and learning performance are all part of the job. The incumbent will source and convert liability customers through branch-generated leads, personal leads, customer referrals, and alternate channels; maintain and work a prospect database; support field conversion efforts with CRS - unsecured loans; pass on quality leads for secured loan products; and share market/customer feedback with the Sales Manager - Liabilities.

Customer-facing work includes offering polite, efficient, and accurate service; reducing dormancy and attrition through consistent engagement; and resolving queries related to accounts, fixed deposits, recurring deposits, remittances, and third-party products.

Process responsibilities include helping customers complete account opening forms, collecting and checking KYC documents, securing signatures on required paperwork, staying fully compliant with KYC standards, and encouraging the use of ATMs and BCs for cash withdrawal and other services.

Learning and performance expectations include staying current on liabilities products and other branch offerings, supporting CRS - unsecured loans on liability-related queries, completing required training programs, and meeting goal-setting, mid-year review, and performance appraisal timelines.

Additional Information

This document also lists internal key interactions with Branch Team - Unsecured Loans (CRM, CRS), Secured Loans (Loan Officers), Operations team, Regional Product & Marketing team, State HR, and BC Agents. It notes that the job holder should be willing to travel and relocate according to business needs and career growth opportunities. The record was prepared by Priyanka Pal on 20-03-2026, reviewed by Jyothi Mohan on 24-03-2026, and last updated by TM Team on 27-03-2026. It is marked as an internal document.

Qualification and Experience

The preferred educational background is graduation, especially in commerce or related streams. The role calls for at least 3 years of experience, preferably in sales. AMFI or IRDA certification is required. The candidate should have basic knowledge of retail banking products, good documentation ability, a strong compliance mindset, and fluent communication in the local language. Helpful behavioral strengths include courteous service, time management, selling ability, and telephonic cold calling skills.

Competencies

Desired competencies include planning and organizing, execution focus, relationship management, and customer orientation.

Important Internal Interactions

The role works closely with internal teams and external channel partners such as BC agents. Collaboration is expected with branch operations, loan teams, product and marketing groups, and HR.