Marketing Growth & Content Executive

Company Overview

Indexync is a young SaaS company focused on the infrastructure behind e-commerce operations for sellers across Southeast Asia. Its platform helps merchants handle products, inventory, and orders across Shopee, Lazada, TikTok Shop, and Shopify, cutting down repetitive manual work so they can grow faster.

The business is in an active expansion stage and is prioritizing user acquisition through social media content and paid digital campaigns. The company is seeking a proactive marketer to take full ownership of this growth function.

Role Summary

This position is responsible for leading Indexync’s organic social media presence as well as its paid advertising efforts. It is a highly hands-on role with broad ownership, covering content development, campaign execution, free-to-paid conversion nurturing, and performance analysis to drive continuous improvement.

You will work directly with the founders, gain visibility into strategy and growth choices, and contribute meaningfully to how the company scales.

Core Responsibilities

• Manage the full content workflow for Instagram and TikTok, including ideas, scripts, filming, editing, and posting.
• Plan and maintain content schedules while also handling audience interaction and community engagement on both platforms.
• Create short-form, platform-specific videos that speak to marketplace sellers and small business owners.
• Reuse and adapt content into multiple formats to extend reach while keeping the brand voice consistent.
• Track trends, experiment with opening hooks and content styles, and refine output based on performance results.
• Set up and run paid campaigns using Meta Ads Manager and TikTok Ads Manager for Singapore and Southeast Asia marketplace sellers.
• Build audience groups, test ad variations, and improve campaigns to increase signups and lower acquisition costs.
• Make sure the ad creative and landing page experience work well together to reduce drop-offs and improve conversions.
• Increase ad spend carefully and only when campaign data supports scaling.
• Review and report weekly on performance across organic and paid channels.
• Use analytics to guide content decisions and budget allocation.
• Keep a close eye on cost per acquisition, conversion rates, and return on investment by channel.
• Design and manage a structured pipeline that moves free users toward paid plans.
• Work with the founders to identify where users are dropping off and test messaging that can improve conversion.

Requirements

• Practical experience in social media marketing, performance marketing, or both.
• Demonstrated experience running Meta Ads Manager campaigns with audience targeting, A/B testing, and conversion optimization, beyond simple boosted posts.
• Strong ability to create content independently, including scripting, filming, and editing short-form videos for Instagram and TikTok.
• Comfort with analytics and the ability to interpret data and change strategy accordingly.
• Self-directed working style with the ability to take complete ownership and operate with limited supervision.
• Bonus consideration for candidates who have marketed to e-commerce sellers, SMEs, or marketplace businesses in Singapore or Southeast Asia.
• Applicants should be able to share a portfolio showing social content they created and/or ad campaigns they managed, ideally with outcomes or results.
• Application responses are required for two written questions, each limited to 150 words.

Application Details

Submit your CV and portfolio to careers@indexync.com.

Include answers to these two prompts in your application:

• Describe a campaign or content piece that did not perform well. What did the data reveal, and what changed in your approach afterward?
• Review the company’s Instagram or TikTok presence and explain one improvement you would make, along with your reasoning.

Why This Role May Appeal to You

• You will be building the growth playbook yourself rather than following an established one, which offers rare ownership and strong career value.
• The environment is lean and fast-moving, so ideas can be heard quickly and the impact of your work can be seen within days.
• You will work directly with the founders and get visibility into strategy, growth targets, and product direction.
• The role spans content, paid media, and conversion, helping you develop a broad and highly marketable skill set.
• Compensation is competitive and may include equity, depending on experience and impact.

Additional Information

This is an on-site role based in Singapore. The position is for a full-time employee. A competitive salary and possible equity package are mentioned, but no fixed pay range was provided.