Associate Manager, Digital Commerce Operations

Role overview

e.l.f. Beauty is hiring an Associate Manager, Digital Commerce Operations to act as the day-to-day operational driver for its connected commerce business. In this role, you will help make sure products, promotions, campaigns, and customer-facing experiences are launched accurately and smoothly across the company’s digital channels, including the website, mobile app, and social commerce platforms.

The position calls for someone who is highly structured, detail-focused, proactive, and comfortable working in a fast-moving environment. You will help bring order to complex workflows, spot issues early, and keep execution on track across multiple teams and priorities.

Core responsibilities

You will coordinate launch readiness, manage operational execution, and support the systems and processes that keep digital commerce running efficiently. This includes cross-functional coordination, inventory planning support, QA validation, issue resolution, and process improvement.

Launch readiness and operational execution

• Act as the operational owner for digital commerce launches by making sure inventory, pricing, promotions, content, and customer experiences are correctly configured and prepared for release across the brand website, app, and TikTok Shop.
• Align launch timing and dependencies with Brand, Supply Chain, Master Data, Development, and Customer Service partners.
• Help ensure the business is ready for demand spikes, viral moments, promotional pushes, and broader growth initiatives across direct-to-consumer digital channels.
• Run readiness checks, staging validation, and smoke testing so launches go live cleanly across all customer touchpoints.
• Maintain launch calendars, project trackers, and operating workflows so teams stay informed and coordinated.
• Track and improve performance measures such as order throughput, fulfillment service levels, accuracy, shipping performance, and overall customer experience.

Digital commerce operations

• Set up, maintain, and refresh products, collections, promotional offers, and merchandising experiences across Shopify and related commerce platforms.
• Build and test promotional campaigns to confirm they are configured correctly and deliver a seamless shopping experience.
• Keep product details, pricing, stock status, and promotional copy accurate across all relevant channels.

Inventory and forecast planning

• Review inventory health, launch allocations, and replenishment plans to catch risks that could affect performance.
• Work closely with Demand Planning, Supply Chain, and Operations teams to align available inventory with launch plans, promotions, and forecasted demand.
• Share order volume forecasts with fulfillment and distribution partners before major launches and promotional events.
• Support forecasting work by maintaining planning files, operational trackers, and launch projections.

Governance and process improvement

• Create and maintain launch checklists, operating playbooks, governance routines, and execution frameworks that strengthen consistency and scale.
• Keep detailed trackers for innovation launches, promotions, campaigns, and digital commerce initiatives.
• Ensure major milestones are met and escalate risks, blockers, and dependencies when needed.
• Look for ways to improve speed, accuracy, and efficiency across digital commerce operations.

Issue management and customer experience support

• Serve as a central point of coordination for operational problems that affect the customer experience worldwide.
• Work with Customer Service teams to diagnose site issues, share updates, and help drive resolution.
• Log and manage development tickets, bug reports, and enhancement requests.
• Support QA testing and validation for new site functionality, feature updates, and commerce initiatives.

Go-to-market coordination

• Coordinate sample allocation and differentiate between sellable and sample inventory setup to support brand, affiliate, and social commerce campaigns.
• Take part in planning meetings, launch reviews, and business updates to keep digital commerce priorities moving forward.
• Serve as a reliable partner to other teams by giving stakeholders visibility into timelines, risks, and execution status.
• Help manage and develop a digital commerce coordinator and seasonal interns.

Experience and requirements

• 3 to 5 years of experience in digital commerce operations, e-commerce, merchandising operations, project management, or a similar field.
• Hands-on experience with Shopify Plus is required; familiarity with TikTok Shop is a plus.
• Strong understanding of product launches, promotional execution, inventory management, and operational workflows.
• Advanced Excel skills and strong spreadsheet management ability; experience with Power BI or similar reporting tools is preferred.
• Excellent organization, communication, and project management skills, with the ability to juggle several priorities at once.
• Strong problem-solving ability, high attention to detail, and the ability to stay calm and effective under pressure.
• Strong collaboration and communication skills across functions.
• Experience in beauty, consumer products, retail, or direct-to-consumer businesses is preferred.

Additional notes

This role is based in the New York City Metropolitan Area and is structured as an onsite full-time position.