Sales Director

Role Overview

We are hiring a Sales Director for B2B operations to steer nationwide business-to-business sales performance. This is a senior leadership position for a highly driven, forward-thinking professional with extensive background in B2B sales management, preferably in the lubricants sector.

Planning and Strategy

• Create and roll out B2B sales plans that support ALC’s overall business objectives.
• Build practical sales roadmaps that encourage consistent and scalable growth.
• Define sales and gross margin targets, then track performance and report results regularly.

Sales Leadership and Account Management

• Oversee national sales forecasts, monitor achievement, and allocate resources effectively.
• Handle important customer negotiations and manage the full B2B product range.
• Improve distributor performance and apply Castrol’s Energizer Sales Methodology.

Business Growth

• Spot and convert new commercial opportunities that contribute to long-term expansion.
• Develop stronger dealer partnerships and expand market reach using innovative methods.

Customer and Brand Management

• Address major customer concerns quickly to protect loyalty and preserve market standing.
• Partner with marketing teams to deliver campaigns and improve product visibility.
• Maintain solid client relationships while ensuring brand standards are consistently met.

Budget and Financial Control

• Prepare and oversee the B2B sales budget.
• Recommend actions that improve financial performance and lower operational exposure.

Policies, Procedures and Continuous Improvement

• Introduce and refine sales policies and procedures that support compliance and efficiency.
• Lead improvement initiatives that increase productivity and reduce costs.
• Make sure daily activities follow internal controls as well as external requirements.

Team Leadership

• Develop a high-performing, growth-focused sales team through guidance and coaching.
• Set goals, share regular feedback, and manage performance effectively.
• Encourage accountability, teamwork, and ongoing professional development.

Safety, Health and Environment

• Ensure strict adherence to SHE standards and promote a safety-first mindset.
• Identify potential risks early and put preventive measures in place.
• Keep up with legal changes and update SHE practices accordingly.

Candidate Profile

The ideal candidate brings 12 to 15+ years of B2B sales experience, preferably in lubricants, oil and gas, or related industries. Experience in leading large sales teams and distributor networks is essential. A strong track record in customer relationship management and indirect sales channels is also important. A bachelor’s degree in Sales and Marketing is required, while an MBA is preferred. We are looking for someone with a strategic mindset and a strong commitment to growth, innovation, and high performance.