Junior Data Analyst

About the Company

Publicis Canada is a full-service omni-channel communications agency with more than 600 people across its Canadian operations. It is the largest agency of its kind in Canada, with teams spanning multiple marketing and advertising disciplines. The agency works with a mix of Canadian, U.S., and global clients as an agency of record. It also supports diversity and inclusion initiatives through its Driving Change team and contributes to the community through long-running involvement in the Out of the Cold Program. Publicis is known for a close-knit, energetic culture, and its social club, Pub United, organizes activities such as curling, trivia nights, and more.

Role Overview

The Junior Data Analyst will help transform data into actionable insight across client digital experiences. Rather than simply reporting results, the role calls for someone who can question changes in metrics, understand what they mean for the business, and recommend next steps. The position focuses on supporting web analytics implementation and optimization, especially through Google Analytics 4, while maintaining data quality and uncovering opportunities that improve performance.

What You Will Do

• Apply technical knowledge of Google Analytics 4, Google Tag Manager, and related digital analytics tools.
• Build and execute tracking and tagging plans, working with development teams to ensure user activity is captured accurately across client websites.
• Support analytics work such as automated reporting, tagging, data visualization, requirements collection, documentation, and ad hoc analysis, while highlighting the business takeaway behind the numbers.
• Help define KPIs and measurement frameworks that connect directly to business goals.
• Look for ways to improve how data is collected, combined, and analyzed.
• Create recurring reports, scorecards, and dashboards for weekly, monthly, quarterly, and on-demand requests, and share meaningful insights from the data.
• Work with teams across the organization and help communicate with clients in a way that builds trust.

What We Are Looking For

• A naturally curious person who enjoys using data to improve experiences, performance, and decisions.
• Someone who asks deeper questions instead of accepting surface-level answers.
• A candidate who wants to present data with an informed point of view.
• Comfort in exploring messy datasets and identifying new trends.
• Strong time management and the ability to handle multiple priorities.
• A proactive, detail-oriented, and accountable approach to work.
• Openness to feedback and a desire to keep improving.
• At least 1 year of hands-on experience with Google Analytics 4.
• Basic knowledge of HTML, CSS, and JavaScript.
• Good command of MS Excel for analysis.
• Ability to create dashboards using Tableau, Looker Studio, Power BI, or similar visualization tools.
• Strong verbal and written communication skills, including comfort speaking with internal stakeholders and clients.
• Google Tag Manager and BigQuery experience is considered an advantage.

Compensation

The annual salary range for this role is CAD 55,000 to CAD 65,000. Final pay will depend on factors such as experience, skills, knowledge, and relevant certifications.

AI in Hiring

Publicis Canada uses AI tools in parts of the recruitment process, such as resume review or application analysis. These tools support the hiring team but do not make final decisions. The organization follows a people-first hiring approach.

Equal Opportunity and Accommodation

Publicis Canada is committed to a diverse workforce that reflects the community. Candidates are considered without regard to race, colour, citizenship, religion, sex, marital or family status, sexual orientation, gender identity, aboriginal status, age, disability, or the need for accommodation. Applicants who require a specific accommodation may contact Human Resources.