Data Scientist (Marketing)

Role overview

Changi Airport Group’s Enterprise Data Science Management team is looking for an experienced Data Scientist focused on marketing. This role sits within the Data Science function and blends AI/ML practice with quantitative research. The work centers on understanding customer purchase behavior and uncovering insights that help identify and satisfy unmet customer needs.

Predictive analytics

• Lead modelling and predictive analysis using machine learning, AI, graph methods, and generative AI to shape short- and long-term guidance for retail innovation, product pricing, and related decisions.
• Use all relevant data inputs, including digital analytics, to support brand, product, and category growth across the customer path to purchase and strengthen market share.
• Drive marketing innovation by identifying and applying predictive analytics and AI-powered tools.

Business strategy impact

• Work with business stakeholders and senior leaders to ensure analytics is designed around the right business questions and converted into strategy and action plans.
• Translate data findings into insights and recommendations that improve decision-making across the business, including performance analysis, driver analysis, and ad hoc management support.

Core responsibilities

• Collaborate closely with the EDSM team to surface insights for key customer intelligence questions.
• Use AI to solve commercial challenges and create both social and economic value.
• Build, validate, and deliver algorithms, statistical models, and analytical insights that support business objectives.
• Study the outcomes of marketing and operations campaigns or experiments and suggest improvements for future initiatives.
• Design scalable and automated workflows for large-scale data analysis, model development, validation, deployment, and model operations.
• Develop go-to-market implementations and connect strategy to execution across data infrastructure, AI operating models, and GenAI-led transformation.
• Promote a high-performance culture and lead with confidence, context, humility, and effective collaboration across all levels.
• Set best practices for instrumentation and experimentation, and share them with EDSM and other data science or analytics teams.

Requirements

• Master’s degree or PhD in a relevant technical discipline, along with 4 years of experience in a related role.
• Strong enthusiasm for AI engineering, machine learning, and data science.
• Solid understanding of the AI services market, with the ability to shape go-to-market plans alongside marketing teams.
• Deep curiosity for empirical research and answering complex questions using data.
• Ability to explain advanced quantitative analysis in a clear, precise, and action-oriented way.
• Hands-on experience with AI and data science tools such as Jupyter, LLMs, PyTorch, TensorFlow, AWS SageMaker, Google Vertex AI, and Azure ML.
• Proven success in leading AI solutions from incubation and proof of concept through to large-scale real-time deployment.

Additional information

This is a full-time, on-site role based in Singapore. No stipend or salary details were provided.

Who this role suits

This position is suitable for candidates who enjoy combining marketing analytics, AI/ML, experimentation, and business strategy, especially those interested in customer behavior and data-driven retail innovation.