Creator Marketing Manager - Content Operation

Role overview

This is a 6-month fixed-term contract for a marketing professional who can lead creator-facing product campaigns and activation work end to end. The role is centered on building awareness, improving perception, increasing adoption, and driving usage of TikTok products through integrated marketing efforts.

The position combines a product marketing focus with creator activations, partnerships, and experiential programmes. Paid media across both in-platform and out-of-platform channels is the core responsibility, while creator-led experiences are used to strengthen credibility and improve conversion.

You will collaborate closely with Product, Communications, agencies, partners, and the Global Creator Marketing team to turn product priorities into coordinated campaigns with measurable results. The role reports to a local lead and works in close alignment with the central Creator Marketing function.

Product marketing and paid campaign ownership

You will manage campaigns from planning through delivery, with responsibility for paid activity aimed at creator awareness, perception, product adoption, and usage. Channels may include TikTok, YouTube, Meta, and Reddit.

The job requires balancing broad reach and performance, delivering both top-of-funnel outcomes such as awareness and perception and bottom-of-funnel outcomes such as adoption and usage.

You will also lead the creative and agency workflow by drafting briefs, reviewing scripts and creative assets, managing external partners, and staying deeply involved in optimisation throughout the campaign lifecycle.

Performance monitoring and iteration are key parts of the role, including adjusting messaging, creative, and targeting based on results. Campaigns should be shaped in partnership with Product and Creator Marketing so that they reflect product value, creator insight, and clear calls to action.

Creator activations and experiential programmes

In addition to paid campaigns, you will own creator activations from concept to completion. This includes creator-facing initiatives tied to product goals such as partnerships, programmes, product education moments, and selected events.

The purpose of these activations is to strengthen trust and drive action by using credible partners and creator touchpoints to support campaign narratives and convert interest into sign-ups, enrolment, and product usage.

You will act as the lead coordinator across internal teams, agencies, and external partners to make sure activations are delivered on schedule and to the required standard.

You will also track outcomes, document learnings, and create case studies that can improve future activations and contribute to broader global best practice.

Ways of working

This is a hands-on generalist marketing role that depends on strong fundamentals in messaging, creative review, delivery, and measurement.

You will need to align stakeholders across Product, Communications, and Creator Marketing, while capturing learnings that support repeatable and scalable execution.

The role also requires the ability to move quickly without losing quality, especially in an environment where priorities can change and resources may be limited.

Qualifications

A BA/BS degree or equivalent practical experience is required.

You should bring at least 5 years of experience in creator management, content operations, production, or digital media within technology, entertainment, or media environments.

Hands-on exposure to creator onboarding, partnerships, or content-related programmes is also expected.

Strong communication and interpersonal ability is important, along with the confidence to manage several stakeholders at once.

You should have an analytical approach that helps you identify operational insights, and you must be comfortable managing multiple projects in a fast-moving and changing setting.

Operational strength in programme execution and coordination is essential.

Preferred background

Experience in a global tech company, content platform, agency, or digital media business is an advantage.

Familiarity with creator tools, content workflows, and platform analytics will help you succeed in the role.

Experience supporting cross-functional work with Product or Marketing teams is preferred.

You should also be able to work independently with creativity, precision, and strong execution standards.

The ideal candidate thrives in a collaborative environment that is ambiguous, fast-paced, and highly execution driven.

Experience working closely with cross-functional stakeholders is beneficial.

Important notice

This opportunity is offered through a third-party agency. It is a 6-month temporary assignment, and the agency will be your employer. Although you may be assigned to work at TikTok, you will not be a TikTok employee.

All employment terms, including payroll and benefits, will be handled by the third-party agency. By applying, you agree that the information you provide may be processed and retained for recruitment purposes and shared with the agency in line with the relevant applicant privacy notice.

About the company

TikTok is a leading destination for short-form mobile video with a mission to inspire creativity and bring joy. The company has global headquarters in Los Angeles and Singapore, with offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why people join

The company places creativity at the center of its mission and builds products that help people express themselves authentically, discover content, and connect with others.

Teams are described as global and diverse, with a culture that values curiosity, humility, impact, resilience, and continuous iteration. The environment is framed as one that encourages learning, innovation, and an “Always Day 1” mindset.

Diversity and inclusion

The company states that it is committed to building an inclusive workplace where employees are valued for their skills, experience, and unique perspectives. It also emphasizes a workplace that reflects the communities reached by its platform and welcomes diverse voices.

Conduct reminder

Communication should be responsible and suitable for public sharing.