Content Creator

Job Summary

Dr Scent is hiring a creative, digitally oriented Content & Creative Specialist to assist its marketing function across social channels, ecommerce, retail campaigns, marketplace promotions, and partner-led marketing initiatives across the region.

The right candidate should be confident producing content in both Arabic and English, have a strong sense of visual presentation, understand consumer behaviour in the GCC, and be able to develop engaging material for fragrance, lifestyle, retail, and ecommerce audiences.

This position is centered on producing content, writing captions, shaping campaign messages, generating reel ideas, preparing creative briefs, building ecommerce content, creating product visuals, and supporting marketing assets.

Content Creation & Copywriting

• Develop engaging Arabic and English content for Instagram, TikTok, Snapchat, Facebook, the website, WhatsApp campaigns, ecommerce platforms, and partner channels.
• Draft captions, short promotional copy, campaign messages, product descriptions, sales-oriented content, and scripts for stories and reels.
• Generate content concepts for fragrance items, scent machines, home fragrance, retail campaigns, B2B offers, and seasonal marketing pushes.
• Adapt content so it fits GCC audience habits, culture, language preferences, and purchase behaviour.
• Make sure all copy is clear, appealing, aligned with the brand, and appropriate for the intended audience.

Creative Planning & Campaign Support

• Support the preparation of monthly content calendars that match campaigns, product launches, retail promotions, and seasonal occasions.
• Prepare creative briefs for designers, photographers, videographers, influencers, and agencies.
• Contribute to campaign ideas for Eid, Ramadan, summer, mall activations, new product launches, kiosk promotions, ecommerce deals, and B2B campaigns.
• Recommend fresh creative directions using social trends, customer insights, competitor activity, and business goals.
• Adjust campaign assets for regional partners, agents, and different selling channels.

Social-First Content Production

• Produce simple mobile-first content for reels, stories, TikTok, behind-the-scenes coverage, product highlights, and event content.
• Help create reels, short videos, product demonstrations, scent experience content, and lifestyle visuals.
• Work with designers and video editors to deliver polished social-first creatives.
• Give direction for photo and video shoots when required.
• Ensure all content looks modern, visually engaging, and consistent with Dr. Scent’s brand identity.

Brand Consistency

• Ensure every creative and content asset follows the company’s brand guidelines, tone of voice, and visual standards.
• Review materials before publication to reduce errors in spelling, grammar, pricing, product details, and branding.
• Keep an organized library of captions, visuals, reel ideas, campaign concepts, and product messaging for future use.

Requirements

• 2 to 5 years of experience in content creation, creative marketing, social media content, or digital marketing.
• Full fluency in both Arabic and English, spoken and written.
• Strong Arabic copywriting ability tailored to GCC audiences.
• Prior experience in beauty, fragrance, fashion, retail, FMCG, ecommerce, or lifestyle sectors is an advantage.
• Strong familiarity with Instagram, TikTok, Snapchat, reels, stories, and short-form video trends.
• Working knowledge of design and video-editing tools such as Canva, CapCut, Adobe Express, Photoshop, Illustrator, or similar software.
• Sharp eye for aesthetics, branding, layout, product presentation, and visual storytelling.
• Comfortable shooting simple mobile content and guiding basic social media productions.
• Well organized, proactive, and capable of handling several content requests and deadline-driven campaigns at once.
• A portfolio showing previous content, captions, reels, designs, or campaign work is mandatory.

Reporting Line

Reports to: Marketing Manager

Works with: Social Media & Community Executive, Designers, Videographers, Ecommerce Team, Website Team, Influencers, Sales Team, and Retail Team.

Location

Sharjah, Sharjah Emirate, United Arab Emirates