Technical Artist, Creative AI Solutions

Role Overview

Electronic Arts builds entertainment experiences that connect players and fans across the globe. The EA Experiences (XO) organization focuses on creating engaging journeys and meaningful fan experiences across iconic franchises such as Apex, Battlefield, EA SPORTS FC, Madden NFL, and The Sims. This team blends creativity, storytelling, fan care, and cross-functional execution to shape the future of interactive entertainment.

In this role, you will act as a hands-on technical artist and producer reporting to the head of XO AI Labs. Your focus will be on designing, validating, and operationalizing AI-driven creative workflows that support image, video, and audio production. You will help create reliable end-to-end pipelines for content generation and deployment, from dataset and prompt systems through approvals, versioning, and channel delivery. The environment is startup-like, with an emphasis on rapid prototyping, iterative problem-solving, stakeholder collaboration, and setting new standards with modern tools and models.

You will be expected to enable creative teams to spend more time on ideation and storytelling by building efficient workflows and production-ready systems. The position is hybrid, requiring on-site collaboration three days per week, and international travel may be needed to support global teams.

Key Responsibilities

You will develop, test, and scale AI-enabled creative pipelines while helping define the operating model for production teams.

• Rapidly prototype AI-based workflows for image, video, and audio generation, then validate technical feasibility and document playbooks for creative and production use.
• Define and manage the full workflow architecture, including briefing, generation, review, approvals, rights handling, localization, and quality control.
• Use advanced model controls such as LoRA, conditioning, pose/layout guidance, style transfer, inpainting/outpainting, frame interpolation, and upscaling to achieve high-quality brand-consistent output at scale.
• Integrate production systems with source control, asset management/DAM, project tracking tools, render and encoding infrastructure, and publishing endpoints.
• Establish observability standards such as quality checks, telemetry, and cost tracking for creative pipelines.
• Build governance guardrails covering IP usage, approvals, disclosures, policy compliance, acceptance criteria, review processes, and incident handling.
• Champion new ideas across the organization by leading proof-of-concept, pilot, and production efforts, and by hosting showcases and workshops for global partners.
• Collaborate with studios and regional teams, including international travel when needed, to support adoption and ensure workflows meet local market requirements.
• Drive hyper-localized and personalized image, video, and audio experiences at scale while preserving brand integrity.

Required Qualifications

• At least 8 years of experience in production content creation such as images or videos, including 2+ years working AI into content production.
• At least 4 years of leadership experience building, scaling, and guiding teams.
• Proven track record of creating AI-driven creative pipelines and launching them in production for marketing or production teams, with agency collaboration experience preferred.
• Practical experience with diffusion-based visual workflows, prompt and context systems, micro-adjustments, control/conditioning, adapters, fine-tuning or LoRA, and quality gates.
• Hands-on experience with video generation and editing, including text-to-video, image-to-video, temporal consistency, upscaling, interpolation, and campaign-ready delivery.
• Strong production mindset with experience in versioning, asset QA/QC, rendering/encoding, delivery requirements, performance monitoring, and cost tracking.
• Experience creating and tuning image and video models, including LoRA development, to maintain brand and style consistency.
• Ability to work in a fast-moving, startup-style environment with requirements discovery, rapid iteration, and measurable outcomes.
• Strong collaboration skills across creative, production, engineering, and legal/policy stakeholders, plus excellent documentation and training abilities.
• Clear communication skills with the ability to explain complex ideas to non-technical audiences.
• Experience using tools such as Adobe Photoshop, Lightroom, ComfyUI, Veo, Nano Banana, diffusion models, ControlNets, and LoRAs.
• Willingness and ability to travel internationally.

Preferred Qualifications

• Experience building or integrating complete content platforms that handle briefing, generation, review, approval, localization, and deployment, with telemetry, cost controls, and quality controls.
• Background in motion graphics, 3D, or creative tooling such as After Effects, Premiere, Blender, Nuke, Unreal, or Unity, along with strong design fundamentals like typography and layout.
• Familiarity with brand and IP approval workflows, rights management, and global campaign delivery.
• Experience developing solutions with generative engineering tools such as Cursor, Kiro, and Claude Code.

About Electronic Arts

EA is known for a broad portfolio of games and interactive experiences, a global footprint, and opportunities across many disciplines. The company emphasizes adaptability, resilience, creativity, and curiosity, while supporting growth through learning and experimentation.

Benefits and Work Environment

EA offers a holistic benefits approach that may include healthcare, emotional well-being support, retirement savings, paid leave, family leave, complimentary games, and other locally tailored benefits. The company aims to create an environment where employees can do their best work and maintain a balanced life.

Equal Opportunity Statement

Electronic Arts is an equal opportunity employer and considers applicants without regard to protected characteristics under applicable law. The company also evaluates qualified applicants with criminal records where required by law and provides workplace accommodations for qualified individuals with disabilities as required by law.