Social Content Creator

About Deel

Deel is a global payroll and HR platform designed to help distributed teams manage hiring, pay, compliance, benefits, performance, and equipment in one place. Built for modern international work, the company uses AI-enabled tools and a fully owned payroll system to support every worker type across 150+ countries.

The organization operates with a large, globally distributed team spanning more than 100 countries and 74 languages. Its mission is to make global opportunity more accessible for people, teams, and businesses by removing barriers to cross-border employment and career growth.

Deel has rapidly scaled as a SaaS business and has been recognized by major industry rankings and customer review platforms. In 2024, it paid $11.2 billion to workers in nearly 100 currencies and delivered healthcare and benefits to workers in 109 countries.

About the role

The Social Content Creator will lead Deel’s social-first storytelling, turning ideas into content that is designed to capture attention, spark sharing, and feel native to each platform. This person will manage the full content cycle from idea generation and production through publishing, analysis, and iteration.

The role combines strategy, creative thinking, and on-camera execution. It requires a strong instinct for what will resonate with a social audience, especially on TikTok and Instagram, and the judgment to decide which trends are worth participating in and which should be ignored.

This is a hands-on position in a small, fast-moving team where speed, originality, and sound creative judgment are all essential. The person in this role will work closely with the Director of Social and Senior Social Media Manager, and will also partner with Brand Marketing and the Influencer Manager on larger productions and creator collaborations.

Responsibilities

• Generate original content ideas proactively and bring a clear point of view on what fits the brand and what does not.
• Handle the full production workflow, including scripting, filming, appearing on camera when needed, editing, and publishing.
• Create content that is tailored to the culture and expectations of each platform rather than simply repurposed across channels.
• Evaluate trends carefully and choose only the ones that are relevant, brand-safe, and meaningful to the audience.
• Test and refine repeatable content formats, hooks, and storytelling approaches that can scale without losing quality.
• Work with the Brand Marketing team and Influencer Manager on larger creative projects, ensuring talent is briefed clearly and feedback is actionable.
• Keep up with changes in platform features, algorithms, creator behavior, and audience interests, and translate those insights into creative direction.
• Track performance data regularly, identify which metrics matter most, share learnings with the team, and improve content based on results.

Requirements

• Strong portfolio of social content created for brands and/or personal channels.
• Hands-on video editing ability using tools such as Adobe Premiere Pro, DaVinci Resolve, CapCut, or similar software.
• Familiarity with content calendars or scheduling tools such as Later, Sprout, or Buffer.
• Working understanding of social media analytics and the ability to identify meaningful metrics.
• Experience in a fast-paced creative environment such as an agency, startup, or in-house team.
• Comfort using AI tools for research, ideation, or editing.
• Experience creating short-form content for more than one platform.
• Exposure to working with external creators, production partners, or talent.
• Creative confidence and the ability to pitch ideas without waiting for a brief.
• Comfort being on camera and delivering authentic, imperfect, personality-driven content when needed.
• Ability to move quickly while using data and judgment to guide decisions.
• Collaborative mindset, clear communication style, and openness to feedback.
• Entrepreneurial attitude with an interest in helping build something new rather than simply maintaining existing systems.
• No film school degree or large personal following is required.

What you’ll enjoy

• Potential stock grants, depending on role, employment status, and location.
• Additional benefits and perks based on employment status and country.
• Remote work flexibility, with optional WeWork access.

Equal opportunity and hiring information

Deel is an equal-opportunity employer and encourages applications from qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability, pregnancy, maternity, or other legally protected characteristics.

Applicants with disabilities or other accommodation needs can request support during the application or interview process by contacting the Talent Acquisition Team at recruiting@deel.com. Deel will provide accommodations as needed to ensure equal participation.

The hiring process is primarily based on interviews and role-related assessments. In limited cases, informal background information may also be considered, in line with privacy and fairness requirements. The process may use automated employment decision tools and AI systems to assist in evaluating candidates, with human oversight maintained for final decisions. Personal data is not used to train AI models.

For NYC residents, an independent bias audit has been completed for the automated employment decision tool in accordance with NYC Local Law 144.

Total rewards and pay notes

The company states that salary ranges represent gross base pay. For commercial roles with commission eligibility, the range may reflect on-target earnings, including both base salary and target commission.

Salary figures are shown in USD as a global reference point, and the final offer may be localized to the candidate’s country using a market-aligned conversion. Final compensation is determined using objective job-related factors such as experience, skills, and location. Salary history is not requested.