Regional Campaign Lead

Role Overview

Tesla is looking for a seasoned and strategic Regional Campaign Lead to support its North America Sales and Delivery Organization and partner with the Field Sales team. This position plays a major role in strengthening brand visibility and expanding market reach by guiding regional outbound programs and campaigns. The scope covers the growth and optimization of initiatives such as events, self-serve programs, and media opportunities.

This is a high-impact opportunity to help expand several top-of-funnel programs across the region. The role calls for strong cross-functional coordination, hands-on ownership of complex initiatives, and the ability to shape strategy that supports regional market share growth. A strong focus on performance tracking and KPI analysis is essential, and you will work closely with internal teams to deliver programs successfully from planning through execution.

What You’ll Do

• Own the full lifecycle of planning, coordinating, and delivering region-wide events, media opportunities, and self-serve expansion efforts while keeping leadership priorities, company objectives, and stakeholder needs aligned.
• Use sound independent judgment to handle logistical or operational issues that arise during event planning or delivery, always choosing solutions that serve Tesla’s best interests.
• Build and maintain strong relationships with vendors, business partners, local media, and cross-functional teams to improve event operations, support resource planning, and deepen community engagement while contributing to regional growth.
• Negotiate with external partners and surface opportunities to leadership that can materially advance Tesla’s mission and business goals.
• Track event and campaign KPIs, carry out post-program reviews, and use data-backed insights to improve processes and scale the most successful regional strategies.
• Serve as a regional leader for top-of-funnel initiatives by offering strategic recommendations and performance insights that help shape growth decisions.
• Oversee regional budgets and allocate resources efficiently to support growth objectives.

What You’ll Bring

The role requires a bachelor’s degree in Communications, Marketing, Project Management, or an equivalent background, along with at least 4 years of experience in demand generation or strategic program management. You should be comfortable advising senior leaders and driving strategic programs from concept to execution.

You’ll need hands-on experience negotiating vendor agreements and contracts with limited supervision, plus the ability to manage budgets for scalable top-of-funnel growth initiatives. About 75% of the job focuses on strategic planning, stakeholder coordination, and budget optimization.

Success in this role also depends on the ability to juggle several projects at once, stay detail-oriented, and meet deadlines in a fast-moving and often uncertain environment. Strong communication and relationship-building skills are important, along with a solid understanding of the customer journey and sales cycle. Advanced analytical thinking is needed to evaluate opportunities using data, trends, and performance tools.

A valid driver’s license is required, and you should be willing to work evenings, weekends, and holidays when needed, with travel of up to 50% expected.

Benefits

• Competitive compensation package
• Day-one eligibility for benefits as a full-time Tesla employee
• Medical plan options with $0 payroll deduction
• Family-building, fertility, adoption, and surrogacy support
• Dental coverage, including orthodontics, and vision plans with $0 paycheck contribution options
• Employer HSA contribution when enrolled in the high-deductible medical plan with HSA
• Healthcare and dependent care flexible spending accounts
• 401(k) with company match, employee stock purchase plans, and other financial benefits
• Company-paid basic life and AD&D coverage
• Short-term and long-term disability insurance with a 90-day waiting period
• Employee assistance program
• Sick and vacation time, flexible time for salaried roles, accrued hours for hourly roles, and paid holidays
• Backup childcare and parenting support resources
• Voluntary benefits such as critical illness, hospital indemnity, accident insurance, theft and legal services, and pet insurance
• Weight loss and tobacco cessation programs
• Tesla Babies program
• Commuter benefits
• Employee discounts and perks program

Additional Information

This is a full-time onsite role based in Miami Gardens, FL.

Coverage includes work during evenings, weekends, and holidays as needed. The position also requires willingness to travel up to 50% of the time.

Salary details were not provided.