Paid Social Coordinator

About Klick

Klick Group is a life sciences-focused ecosystem that includes Klick Health, Klick Katalyst, btwelve, Klick Media Group, Klick Applied Sciences, Klick Labs, Klick Consulting, and Klick Ventures. Established in 1997, the company operates from locations in New York, Philadelphia, Saratoga Springs, Toronto, London, São Paulo, and Singapore. It has earned recognition as a Best Managed Company, a Most Admired Corporate Culture, and a Great Place to Work, and it emphasizes creativity, collaboration, innovation, and measurable impact in a people-first environment.

About Klick Media

Klick Media provides media strategy, planning, buying, and measurement for healthcare brands. The team focuses on improving return on media investment through audience insights, testing, and performance optimization. It works closely with Analytics, Creative, and Client Services to reach patient and HCP audiences across channels, with an emphasis on measurable outcomes, platform expertise, and clear reporting for clients.

Role Overview

The Paid Social Coordinator is responsible for supporting the build, optimization, and reporting of paid social campaigns for healthcare brands, primarily for the US market. The role translates media plans into platform executions, checks that campaigns are launched correctly, and contributes to better performance through structured testing and analysis. This position works with Media Planning and Analytics to keep targeting, pacing, measurement, and insights aligned across accounts. Strong operational precision, timely delivery, and steady performance improvements are key measures of success.

Key Responsibilities

• Set up and launch paid social campaigns on platforms such as Meta (Facebook/Instagram), LinkedIn, X, Snapchat, and Pinterest, including quality checks and launch validation.
• Carry out day-to-day optimization work across audiences, creative rotation, placements, and bidding, while recording changes in line with campaign objectives and testing plans.
• Track spend and pacing, identify issues early, and work with Media Planning and Client Services to make necessary adjustments.
• Review platform data and spreadsheet-based analysis in Excel to create client-facing reports, insights, and recommendations.
• Assist with paid social operations such as invoicing inputs, trafficking information, and maintaining well-organized records across multiple campaigns.

Required Qualifications

• At least 6 months of practical experience running paid social campaigns on one or more major platforms, such as Meta Ads Manager, LinkedIn Campaign Manager, X, Snapchat, or Pinterest, with examples of completed work.
• Training in Digital Marketing, Advertising, Media Studies, Communications, or comparable hands-on experience gained through projects, internship/co-op work, or a portfolio.
• Strong Excel skills for reporting and analysis, including pivot tables, formulas, and lookups, used in academic or professional settings.
• Ability to handle several priorities at once while following strong QA practices such as checklists, naming standards, and version control, along with a history of minimizing errors or meeting deadlines consistently.
• Comfort working with cross-functional partners and communicating campaign updates, performance summaries, and next steps clearly in writing or presentations.

Preferred Experience

• Interest in using AI as a regular part of everyday work.
• Exposure to US-market campaign execution, including how targeting, creative, and measurement may need to be adapted for US audiences.
• Familiarity with healthcare or other regulated marketing workflows, including review and approval steps plus documentation requirements.
• Working knowledge of measurement tools and concepts such as pixels, events, UTMs, and conversion APIs, along with collaboration with analytics teams to validate tracking.
• Experience supporting paid social reporting and billing or invoicing tasks, including budget tracking and reconciliation support.

Additional Information

This is an existing vacancy. The base salary for this role is CAD 50,000 to CAD 60,000 annually. The final offer will depend on factors such as work location, skill set, education, and previous work experience.

Inclusion and Accommodation

Klick is building a workplace where people from different backgrounds, perspectives, and skill sets can grow and succeed. The company encourages applications from historically underrepresented communities, including Black people, Indigenous peoples, other people of color, people with disabilities, people from gender-diverse and sexually diverse communities, and people with intersectional identities. Klick also supports an inclusive, barrier-free hiring process and work environment. Candidates who need accommodations can contact careers@klick.com for support.