Marketing Executive

About the Company

BFM Singapore is an established distributor of beauty brands across Asia, with a focus on exclusive brand stewardship and building long-term value for the brands it represents.

Role Overview

This position is ideal for a creative marketer who can support brand growth through campaigns, social content, livestream activity, and creator/influencer partnerships.

Core Responsibilities

• Design and run marketing campaigns that support new product launches and important promotional periods.
• Maintain product listings and keep content accurate and current across digital sales channels.
• Build and manage a social media content calendar that follows brand standards and marketing goals.
• Track audience interaction and refine content approaches to improve visibility and performance.
• Represent the brand on camera and lead livestream sessions that boost awareness and engagement.
• Work with user-generated content initiatives to strengthen community participation and growth.
• Coordinate with KOLs, influencers, and livestream partners to ensure activities align with campaign plans and brand strategy.

Requirements

• Diploma qualification in Marketing, Communications, Business, or a closely related discipline.
• Strong attention to detail, with solid communication and project coordination abilities.
• Comfort using tools such as Meta Ads, Canva, CapCut, and e-commerce platforms including Shopee, Lazada, and TikTok.
• Prior exposure to e-commerce, retail, or the beauty sector will be considered an advantage.

What We Offer

• A competitive compensation package with performance-based bonuses.
• Employee purchase discounts.
• A flexible working environment.
• Opportunities to develop your career within a fast-growing beauty business.