Business Development Associate

About the Company

AiSensy is a WhatsApp-focused marketing and engagement platform that helps organizations increase revenue through conversational commerce and customer engagement on WhatsApp. The platform is used by well-known businesses such as Adani, Delhi Transport Corporation, Yakult, Godrej, Aditya Birla Hindalco, Wipro, Asian Paints, India Today Group, Skullcandy, Vivo, Physicswallah, and Cosco.

The platform has supported more than 210,000 businesses with WhatsApp engagement and marketing. It has facilitated over 800 crore WhatsApp messages exchanged between businesses and users each year. Many brands reportedly use the platform to drive 25% to 80% of their revenue. AiSensy is a mission-led, growth-stage startup backed by Marsshot.vc, Bluelotus.vc, and more than 50 angel investors.

Role Overview

In this role, you will contribute directly to revenue growth by discovering new opportunities, developing leads, and converting business prospects across SMB, mid-market, and enterprise segments. The position calls for a strategic, highly driven sales professional with solid B2B SaaS experience, particularly in WhatsApp marketing, click-to-WhatsApp advertising, and related technologies. You will coordinate closely with the marketing, product, and customer success teams to create solutions that deliver measurable value to clients.

Key Responsibilities

• Generate new business through both outbound prospecting and incoming lead channels.
• Manage the complete sales journey, including prospecting, pitching, negotiation, and deal closure.
• Build and maintain a healthy pipeline using CRM and sales tools such as Pipedrive, LinkedIn Sales Navigator, and similar platforms.
• Consistently meet and exceed monthly and quarterly revenue goals.
• Understand the product in depth and position tailored solutions for each client.
• Explain WhatsApp-based marketing and automation approaches to senior decision-makers such as founders, CMOs, and growth leaders.
• Create customized ROI calculations and proposals that clearly demonstrate business value.
• Identify new sectors and use cases where WhatsApp marketing can be adopted effectively.
• Work with the marketing and growth teams to support go-to-market execution.
• Keep track of Meta and WhatsApp product changes, as well as competitive developments.
• Develop strong relationships with key accounts to support retention and upsell opportunities.
• Act as a trusted advisor to clients and help them grow with the platform.
• Partner with Customer Success to ensure seamless onboarding and adoption.
• Maintain accurate records of sales activity, pipeline status, and revenue forecasts.
• Share market feedback with the product team to help improve the offering.
• Monitor sales KPIs and performance metrics regularly to improve outcomes.

Requirements

• 2 to 5+ years of experience in B2B SaaS or technology sales, preferably in WhatsApp, MarTech, or Ads Tech.
• Strong working knowledge of WhatsApp marketing, click-to-WhatsApp ads, and automation workflows.
• Excellent skills in negotiation, communication, and client presentations.
• Comfort using tools such as Pipedrive, Intercom, LinkedIn Sales Navigator, and Google Workspace.
• A proactive, action-oriented mindset with a strong sense of ownership.
• Ability to perform well in a fast-moving startup environment.
• Good business judgment and analytical thinking.
• Interest in AI-led marketing and building solutions for SMB and enterprise customers.

Additional Information

This is a full-time, on-site opportunity based in Haldwani, Uttarakhand, India.

No stipend or salary amount was specified in the source.