Associate - Digital Campaigns and Content

About the company

Mubadala is a global investment organization with US$385 billion in assets under management, five international offices, and business interests spanning more than 50 countries. Its work is focused on delivering long-term value for the Government of Abu Dhabi while also contributing to solutions for major global challenges.

The organization is seeking ambitious people at every level who want to help accelerate portfolio growth over the coming decade, bring an entrepreneurial mindset, and contribute meaningfully to the future of the UAE and beyond.

This position is a full-time role based in Abu Dhabi under Solutions Plus, a Mubadala company, with hybrid flexibility that allows remote work for up to 5 days per month.

Role summary

The Associate - Digital Campaigns and Content will support the design, execution, and refinement of integrated marketing campaigns across paid, owned, and earned channels. The role combines campaign strategy with hands-on creative production, making it suitable for a marketing professional who can balance analytical thinking with content creation.

It involves delivering focused marketing initiatives, coordinating with multiple stakeholders, and producing content that strengthens Mubadala’s brand story and supports high-impact business communications.

Responsibilities

• Assist with planning, launching, and improving integrated campaigns across paid, owned, and earned channels.
• Shape campaign approaches, including audience groups, channel selection, KPIs, and measurement frameworks.
• Work with media agencies on delivery, budget monitoring, optimization, and performance updates.
• Track results, run A/B tests, and turn findings into practical improvements for campaign efficiency and return on investment.
• Help create compelling content such as videos, stories, and digital assets that reflect Mubadala’s brand voice.
• Support corporate social media management, content scheduling, and distribution across multiple channels.
• Prepare performance reports for campaigns and social platforms using tools such as Google Analytics and Sprinklr.
• Review market trends, audience behavior, and competitor activity to spot opportunities for stronger campaign outcomes.
• Coordinate several projects at once with internal teams and external partners to ensure quality and on-time delivery.
• Support visibility initiatives for leadership, business announcements, sponsorships, and events through marketing and content execution.

Requirements

• A bachelor’s degree in Marketing, Communications, Business, Digital Media, or a similar discipline.
• At least 7 years of experience in brand marketing, digital campaigns, media buying, or integrated marketing; agency background is preferred.
• Proven ability to plan and run targeted campaigns, including paid media strategy and optimization.
• Practical experience in content development, especially video production and storytelling.
• Experience collaborating with media buying agencies and overseeing campaigns from start to finish.
• Working knowledge of digital marketing and analytics platforms such as Google Analytics and Sprinklr.
• Understanding of audience segmentation, targeting approaches, and campaign performance indicators.
• Strong organizational and project management capabilities.
• Excellent written and spoken communication skills.
• A balanced profile that combines strategic campaign planning with creative content development.
• A strong visual and storytelling sense, with the ability to identify fresh ideas that improve campaigns and audience engagement.
• Analytical thinking with the ability to convert data into actionable recommendations.
• Self-driven, detail-focused, and comfortable working with limited supervision.
• Ability to manage multiple priorities and work effectively under tight deadlines.
• Strong interpersonal skills and the ability to collaborate across large cross-functional teams.
• Current knowledge of digital marketing trends, social media best practices, and emerging content formats.
• A proactive, ownership-oriented, solution-focused working style.

What success looks like

• Campaigns are thoughtfully planned and delivered effectively across paid, owned, and earned channels.
• Paid media spend generates measurable results that match campaign goals.
• Content is engaging, on-brand, and aligned with Mubadala’s narrative and priorities.
• Strong coordination with agencies and internal teams enables smooth campaign execution.
• Insights from analytics and brand research are used to improve results and refine future campaigns.
• Stakeholders see the person in this role as dependable, proactive, and strategically valuable to brand marketing efforts.

What the company offers

• A career platform with both social and financial impact.
• A collaborative workplace with skilled, like-minded colleagues.
• Competitive compensation and benefits, including performance-based pay.
• Hybrid working arrangements and wellness benefits to support work-life balance.
• Opportunities to learn, develop, and grow through experience.
• A strong culture built on accountability, inspiration, integrity, and partnership.