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About the Role

Fleeke - The Merch Lab is expanding its print-on-demand and retail experience business, and this role is for a creative social media content maker who can shape the brand’s personality online. The position is based in Tiruppur Taluka, Tamil Nadu, India, and focuses on turning the brand’s day-to-day energy, products, and culture into engaging digital content.

What You Will Do

Produce Instagram Reels, Stories, and feed posts that feel fresh, trend-aware, and aligned with the brand.
Record and edit short-form videos using a mobile-first workflow.
Document behind-the-scenes activity, team moments, production flow, and workplace culture.
Build content plans around product drops, launches, gifting activities, and in-store retail experiences.
Coordinate closely with the design, production, and marketing teams to keep messaging consistent.
Convert everyday moments into engaging content that captures attention quickly.

What the Team Is Looking For

Genuine interest in content creation, fashion, streetwear, and retail.
Confidence being either on camera or behind the camera.
Strong understanding of Instagram trends, hooks, transitions, and storytelling techniques.
Working knowledge of Reels editing tools such as CapCut, Premiere, or InShot.
Freshers with a strong creative eye and content instinct are encouraged to apply.
Prior exposure to print-on-demand, fashion, retail, or lifestyle brands is an added advantage.

Why This Role

Join a young, inventive, and fast-growing brand environment.
Get practical exposure to printing, embroidery, and live retail operations.
Enjoy space to test ideas and develop your own creative style.
Your work will directly influence how the brand is perceived.
This role is intended as a growth opportunity, not just a routine job.

How to Apply

Share your portfolio, Instagram profile, or sample work, along with a brief note explaining why you want to create with Fleeke. Applications should be sent by email to sebypaul@fleeke.in.

Social Media Content Creator