Digital Marketing Executive

Role overview

McDonald’s Singapore is hiring a Digital Marketing Executive to help drive the online-to-offline customer experience journey. This position supports the app lead by coordinating app-related initiatives, improving customer engagement through deals and rewards, assisting with digital campaigns, and keeping communication and reporting processes running smoothly.

App engagement

• Prepare and maintain the weekly deals calendar, updating it whenever business needs change.
• Set up, review, and test app content such as deals, rewards, and tiles.
• Partner with agencies to adapt creative assets for use inside the app.
• Make sure restaurant execution communications for promotions are complete, including content creation and timely sharing through internal communication channels.

Reporting and administrative support

• Gather and organize data to support monthly management reporting on Loyalty, CRM, and app performance.
• Handle invoice processing.
• Compile and track store communications.

Digital campaign support

• Assist the digital team with marketing campaign activities as required.

Requirements

• Strong ability to manage time and coordinate projects effectively.
• Comfortable working closely with cross-functional teams and different stakeholders.
• Self-driven, curious, and task-focused, with the ability to work through uncertainty.
• Brings a growth mindset and looks for practical solutions when challenges arise.
• At least 2 years of relevant professional experience.

Additional information

This is a full-time onsite role based in Singapore. The position is centered on digital engagement, app operations, and support for campaign execution and reporting. No salary, stipend, or vacancy count was provided in the source.