Content Marketing

About the company

Abaha Global Joint Stock Company builds a SaaS-based eCommerce mobile app platform. The business positions itself as a leading provider in Vietnam of branded mobile apps for businesses, offering end-to-end solutions that support branding, automation, loyalty, sales, and affiliate activities.

Role overview

Abaha is looking for an experienced Content Marketing professional to help communicate the product experience, deepen audience connection, and strengthen interest in the product, company culture, people, and core values. This hiring plan is part of the company’s 2022–2023 goal to expand globally. There are 2 openings for this position.

What you will do

• Develop and oversee content across formats, including copywriting, content presentation, and visual concepts.
• Create communication materials for digital and offline channels such as articles, video ideas, and image concepts, while keeping the brand voice and style consistent.
• Draft content scripts for media, television, and the company’s own communication channels.
• Track customer feedback and refine content accordingly, adding fresh ideas where needed.
• Work with the team to plan and manage marketing campaigns.
• Align content with brand campaigns to help improve brand awareness and meet campaign goals.
• Edit communication content for company channels, including website news, social media, email, external PR, and seeding content.
• Regularly monitor current trends and updates to expand content ideas and build a stronger article database.
• Understand the basics of key social media channels, including their content style and outreach approach, and continuously review and optimize performance.
• Contribute creative content ideas for digital marketing campaigns together with the team.

Requirements

• You should hold a university degree or higher in journalism, foreign languages, marketing, or a related field.
• A minimum of 2 years of experience in a marketing role is required.
• You need strong ability to build multi-channel content plans and scripts for formats such as press, television, talk shows, video, webinars, and events.
• Knowledge of business owner behavior and preferences is important.
• You should be able to research and analyze audience information effectively.
• Strong topic selection and article-writing skills are necessary.
• You must be able to present ideas clearly and contribute creative content concepts.
• A publisher’s mindset is expected: create content people are searching for and optimize the path from interest to visit to purchase.

Preferred experience

• Advanced study or postgraduate education in marketing, economics, or related certifications is an advantage.
• Experience in business, marketing, or cross-industry projects will be beneficial.
• Background in building communities, fan pages, or social channels is a plus.
• Prior content experience in B2B and SaaS topics is especially valuable.

What you’ll get

• A professional team environment built around the “Work smart, play hard” mindset, balancing efficiency with work-life harmony.
• Compensation made up of base pay plus performance-based bonuses, with no cap on earning potential because income depends on your ability and contribution.
• Additional benefits may include support for weddings, bereavement, birthdays, public holidays, Lunar New Year, 13th month salary, team-building activities, training support, and 1:1 mentoring programs.
• Strong learning and development support, with opportunities to join training programs to improve your capabilities.

Additional information

The role is intended for a young, energetic team and offers the chance to work with experienced company leadership and industry specialists. Abaha is building a global technology product for businesses worldwide and aims to become a leading Vietnamese technology company on the global stage.

Related roles

Other related job posts mentioned by the company include Content Creator, Performance Marketing, PHP Developer, Assistant to the Director, and B2B Sales.