Athletics Communication Coordinator

Position overview

This is a full-time, permanent, 12-month exempt role based in La Crosse, Wisconsin. The position focuses on athletics media relations, marketing, promotions, and digital content for university sports programs. The coordinator will handle game-day statistics, post-event reporting, website updates, social media, and event promotion to highlight the accomplishments of student-athletes on campus and in the wider community.

Athletics communication responsibilities

• Prepare statistics for all home athletic contests and distribute them to local, conference, and national media outlets.
• Draft and publish event recaps, social media updates, and press materials for athletic competitions and related events.
• Build and maintain working relationships with television, newspaper, radio, and other media contacts.
• Oversee athletics website updates, including scores, photographs, and post-game summaries.
• Keep historical athletics records and statistical information current and organized.
• Manage the department's social media channels, including Facebook, Instagram, X, and other platforms.
• Arrange live-streaming coverage for all home events.
• Send required statistics, photos, nominations, stories, and related information to conference and national outlets or website systems.
• Organize department photography needs such as headshots, action images, and team photographs.
• Help strengthen and promote the athletics brand through messaging and promotional efforts.
• Create print and digital publications for athletics department events and special functions.
• Recruit, train, and supervise athletics communication staff who support office operations.

Administrative and leadership responsibilities

• Participate on the athletics administrative team and support planning for signature events such as the Athletics Golf Outing, Wall of Fame, and Athletics Honors Banquet (Victor Awards).
• Guide, train, and lead athletics communication student workers.
• Serve as the department's primary contact for athletic team rosters and scheduled sporting events.
• Assist university and athletics staff with data and information needed for internal and external reports.
• Perform additional duties assigned by the Associate Athletics Director.

Qualifications

A bachelor's degree is required, and a master's degree is preferred. Prior experience in athletic communications is desired. The role calls for strong written, verbal, and interpersonal communication skills, along with familiarity with computer tools such as Microsoft Office and Presto Sports software. Candidates should be dependable, able to manage several priorities at once, and willing to work flexible hours, including evenings and weekends.

About the employer

The organization is a Catholic, Franciscan, liberal arts university with about 2,000 students. It is located in La Crosse, Wisconsin, a city known for its scenic setting, active community life, outdoor recreation, and access to rivers, trails, and winter sports. The institution offers more than 50 academic programs, internship and study-abroad opportunities, research experiences, 17 intercollegiate sports, and a broad range of intramural and recreational activities. Founded in 1890, it remains committed to its Franciscan values and to providing a liberal arts education centered on human dignity and respect for the world.

Application instructions

Applicants must complete the university's online employment application. A letter of interest explaining relevant experience, a resume or CV, and three professional references are required. Questions about the role may be directed to the Associate Athletics Director.

Additional information

Category areas associated with this role include Operations, Administrative Support, Marketing/Promotions, and Sports Information. The sector is professional sports.