Udaan - D2C Growth

About the company

Myntra is a leading fashion and lifestyle destination in India, bringing together technology and creativity to shape how people shop and express themselves. The company is built around bold ideas, fast execution, and collaborative work, with a strong focus on innovation and inclusion.

Founded in 2007 as a customization business, Myntra has grown into a major fashion and technology platform. The workplace is described as merit-based, dynamic, and supportive of curiosity, with an emphasis on giving teams the tools and freedom to do meaningful work.

Program overview

Udaan is a six-month initiative created for people with disabilities. It is designed to provide a structured and supportive entry into the workplace through onboarding support, tailored learning and development, mentorship, on-the-job learning, and access to strong benefits. The program is intended to help participants grow in a genuinely inclusive environment and may create a pathway to full-time opportunities.

This edition, Udaan 3.0, reflects the company’s ongoing commitment to diversity, inclusion, and empowerment, with each batch helping strengthen a workplace where everyone can contribute and build a career with confidence.

Role objective

The role focuses on helping the D2C team expand selection quickly by spotting MSKU whitespace opportunities and executing brand and style activation work in line with the 2026 growth plan.

Key responsibilities

• Identify high-priority article type gaps across underrepresented business units such as Women’s Western Wear, Home Furnishing, Jewellery, and Kids.
• Use catalogue crawls to surface selection gaps and prepare whitespace reports that help secure missing assortment from current brand partners.
• Run proactive crawls to strengthen the business development pipeline and support the goal of adding 2L+ incremental selection from both new and existing brands during the year.
• Track core activation metrics for newly onboarded styles during the incubation stage.
• Work closely with BD, curation, and incubation teams to remove blockers and monitor activation progress.

Performance expectations

• Help achieve selection parity (SDS) of at least 70% versus competitors.
• Support 80% ad coverage for newly launched styles.
• Help reduce the number of brands that remain at zero GMV after three months of onboarding.

Eligibility and education

This opportunity is intended for people with disabilities. The educational requirement mentioned is undergraduate degree (UG).

Additional information

Location: Bengaluru, Karnataka, India. Mode of work: onsite. Duration: 6 months. The program is paid and may lead to a full-time role based on performance and business needs.

The job is intended to be challenging yet engaging, with a collaborative team environment and opportunities to learn from experienced professionals in e-commerce.

Skills and competencies

Direct-to-consumer operations, brand management, assortment planning, catalog analysis, business development support, inventory planning, data analysis, activation tracking, cross-functional coordination, commercial operations.