Senior Associate Category Manager, Beer

Role overview

The Senior Associate Category Manager for Beer will partner with the Category Director to strengthen brand presence and customer experience across BevMo brick-and-mortar locations. The role focuses on improving product sales through pricing strategy, promotional planning, assortment efficiency, cost negotiations, and effective product placement. Success in this position requires a customer-first mindset, a proactive approach, and the ability to collaborate closely with teams across supply chain, marketing, planning, business development, and digital merchandising to exceed financial goals.

This is a hybrid position based in Concord, CA, with in-office work expected on Tuesday, Wednesday, and Thursday during business hours.

What you'll do

• Develop a strong working knowledge of BevMo and Gopuff app operations, internal workflows, and the overall product assortment.
• Own category decisions related to product selection, pricing, placement, and marketing.
• Create merchandising and category strategies that grow sales, improve margins, and support key performance metrics.
• Track performance across multiple classes and store locations, then use data analysis to shape future plans.
• Use internal and external data to make informed decisions that drive additional sales.
• Build assortment strategies that reflect territory-specific needs, including volume, package size, distribution, and local market trends.
• Work with supply chain, pricing, and finance teams to improve revenue and meet financial targets for the relevant product groups.
• Perform competitive shopping and pricing analysis at both national and local levels to ensure strong product coverage and healthy margins.
• Stay current on category trends and shifts in the competitive landscape.

What we're looking for

• A bachelor's degree is required.
• At least 5 years of experience in retail buying, merchandising, or category management.
• Background in alcohol beverages, especially beer or hard and spiked products, is preferred.
• Advanced Excel proficiency is mandatory for this role; SQL knowledge is an advantage.
• Strong understanding of supply chain, marketing, and financial planning is necessary.
• Demonstrated ability to take ownership, act independently, and be accountable for business outcomes.
• Ability to move quickly and respond with urgency.
• Previous experience in managing, training, and developing people is required.

Benefits and compensation

• Medical, dental, and vision coverage.
• 401(k) retirement savings plan.
• Eligibility for HSA or FSA.
• Long-term and short-term disability insurance.
• Fitness reimbursement program.
• 25% employee discount and FAM membership.
• Flexible PTO.
• Group life insurance.
• EAP support through AllOne Health (formerly Carebridge).
• Eligible for a discretionary annual cash bonus.
• Participation in the company equity incentive plan.
• Base salary range: $84,000 to $105,000.

Additional information

The company bases pay on market pricing, so compensation may differ depending on location. Starting salary will depend on role-related skills, experience, qualifications, interview performance, and market conditions. Pay ranges may change in the future, and exceptions may be considered for exceptional candidates. For more information on compensation, candidates should contact the recruiter for this role.

Equal opportunity and hiring process

The employer is committed to equal employment opportunity and maintains an inclusive workplace. Hiring decisions are made without discrimination based on race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other protected characteristic. Qualified candidates of all backgrounds are encouraged to apply.

Artificial intelligence tools may be used during parts of the hiring process, such as application review, resume analysis, or response assessment. These tools support the recruiting team but do not replace human decision-making. Final hiring decisions are made by people. Candidates who want more information about data processing may contact the employer.

About the company

The organization serves customer needs quickly and conveniently, with a mission centered on making everyday life easier through fast delivery and a broad range of products. The team is being built to help advance that vision in a fast-moving and entrepreneurial environment.