Sales Associate

Role overview

As an ALAÏA Ambassador, you will help the boutique deliver strong sales performance while creating a distinctive client experience at the highest service standards. The role calls for someone who consistently reflects the ALAÏA image, values, and luxury positioning in every interaction.

Sales and commercial focus

• Contribute to sales results in line with ALAÏA’s commercial direction and selling approach.
• Work with the team to achieve monthly store objectives.
• Help grow basket size in both quantity and value, including UPT and VPT.
• Support cross-selling opportunities across the assortment.
• Build a solid understanding of ready-to-wear and accessories construction and product language.

Client experience and relationship building

• Deliver outstanding client service at every touchpoint.
• Create a memorable ALAÏA experience for every customer who visits the boutique.
• Welcome clients in person, by phone, and by email in line with boutique standards and guidance.
• Develop and maintain the client book and keep the customer database updated.
• Strengthen loyalty through attentive service and thoughtful treatment.
• Follow up consistently to reinforce long-term client relationships.

Boutique operations and presentation

• Support boutique operations, visual merchandising, and daily store routines.
• Take an active role in team meetings, events, annual stock counts, and other operational tasks as needed.
• Maintain display standards according to boutique guidelines.
• Keep the boutique clean, orderly, and well presented at all times.
• Apply and respect security procedures and a security-first mindset.

Brand representation

• Act as a brand ambassador and uphold the ALAÏA name and image to the highest standard.
• Maintain strong product knowledge, including products, collections, and current trends.
• Follow the ALAÏA grooming standards.
• Collaborate closely with partners and internal teams.

Profile

The ideal candidate has a strong track record in clienteling and is used to working in luxury retail. You should be highly client-focused, comfortable working in a team, and able to handle multiple priorities with ease. A successful profile for this role is confident, committed, passionate, adaptable, and discreet, with refined communication skills and a warm, genuine manner that fits the ALAÏA spirit.