Product Designer

Job Summary

The Product Designer role is a practical, hands-on position focused on shaping clear, user-friendly digital experiences for Porter’s products. Working as part of a cross-functional squad, the designer contributes throughout discovery, creates flows and prototypes, and crafts interfaces that are grounded in feedback and data. The work is iterative and tied to business and product outcomes such as adoption, conversion, and user satisfaction.

Key Responsibilities

• Support product discovery with Product Owners and Researchers by bringing forward observations on user needs and opportunity areas.
• Develop wireframes, user flows, mockups, and interactive prototypes to clearly express design ideas.
• Create polished user interfaces for digital products while keeping the experience consistent and engaging.
• Partner with teams across functions to shape solutions that are practical and easy to use.
• Use user feedback and analytics to inform and refine design decisions.
• Work in an iterative way with squads so that solutions stay aligned with product KPIs such as adoption, conversion, and NPS.
• Continuously improve designs based on stakeholder input, user testing, and evolving business needs.
• Help build and maintain a design system or component library.
• Share design work with colleagues and stakeholders and gather input for improvement.

Behavioural Competencies

• Safety mindset: Recognize possible hazards and respond appropriately to help maintain a safe environment for everyone.
• Collaboration: Work effectively with others to support shared organizational goals.
• Customer orientation: Deliver a high standard of service to internal and external customers, including passengers.
• Proactive approach: Take initiative to address situations and pursue opportunities without waiting to be prompted.
• Outcome focus: Direct effort toward delivering strong results that meet organizational standards.
• Open communication: Listen well and communicate honestly, respectfully, and clearly with different audiences to encourage dialogue and agreement.

Qualifications

• A bachelor’s degree in Design, Human-Computer Interaction, or a closely related discipline is required.
• At least 3 years of experience in product design or UX/UI design is expected.
• Solid working knowledge of design and prototyping tools such as Figma, Sketch, and Adobe XD.
• A portfolio that demonstrates a broad range of product design work.
• Strong communication and problem-solving abilities.
• Bonus experience includes familiarity with front-end technologies like HTML and CSS, or an understanding of agile delivery practices.

Location

This position is based at the Toronto Downtown Office, 250 Yonge Street, Toronto, Ontario, Canada.

Company Overview

Founded in 2006, Porter Airlines focuses on enhancing economy air travel with a hospitality-led approach built around style, care, and charm. Its fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves destinations across North America, including Canada coast to coast, the U.S., Mexico, the Caribbean, and Central America. Headquartered in Toronto, the airline is recognized as an Official 4 Star Airline® in the World Airline Star Rating®.