Performance Marketing Executive

Role overview

CHARLES & KEITH GROUP is hiring a Performance Marketing Executive to join its team in Singapore. The role partners with internal teams and paid media contacts across multiple countries to grow eCommerce performance and support market expansion. The position focuses on building, running, and improving campaigns across paid channels while identifying new opportunities, platforms, and markets.

What you'll do

• Own performance marketing campaigns from start to finish across Paid Search, Display, Programmatic, and Paid Social, keeping them aligned with growth targets.
• Design and run A/B tests, and evaluate new platforms for paid media activity.
• Create performance marketing plans that support business objectives and KPI delivery.
• Prepare and monitor budgets to make sure ad spend is used effectively and return on investment is improved.
• Work with agencies and internal teams to keep messaging and campaign execution aligned across channels.
• Track new digital tools, platforms, and market trends to broaden the channel mix and uncover fresh opportunities.
• Study market trends, customer segments, and competitors to improve awareness, engagement, and conversions.
• Review reports and traffic data to understand customer journeys, spot patterns, and guide decisions with data.
• Coordinate with internal stakeholders to keep marketing efforts moving toward shared goals.
• Collect campaign assets, mechanics, and copy from relevant stakeholders to support optimization across paid channels.
• Assess opportunities to support business growth in new markets through performance marketing.
• Carry out detailed keyword research for existing categories, competitors, and seasonal campaigns across branded and non-branded listings.
• Interpret last-touch and multi-touch attribution data across paid channels and other marketing functions.
• Measure campaign performance using platform reports and internal dashboards with metrics such as ROAS, conversion value versus sales, CPM, CPC, frequency, and reach.
• Work closely with platform teams such as Meta, Google, and TikTok to build short- and long-term strategies that support KPI achievement.
• Keep spending under control across all paid channels while driving efficiency.

Requirements

• A bachelor’s degree in Marketing or a related discipline is required.
• At least 2 to 3 years of experience in a digital agency, digital marketing, or eCommerce marketing role with paid media execution.
• Ability to juggle multiple priorities in a fast-paced setting, backed by strong project management skills.
• Strong communication and interpersonal abilities, along with a professional and approachable manner.
• Experience in retail or fashion would be an added advantage.
• Background in market expansion through performance marketing would be a plus.
• Hands-on experience with Google Analytics, Google Ads, Affiliates, Programmatic, Paid Social platforms, and Microsoft tools.
• Comfort working with data analysis in a data-led environment.

Additional information

This is a full-time onsite role based in Singapore. The job description emphasizes cross-country collaboration, paid media execution, campaign optimization, market research, and support for business expansion. No stipend or salary details were provided.

Tools and performance focus

The role uses performance metrics and platform reporting to guide campaign decisions, with a strong emphasis on digital analytics, audience insights, budget efficiency, and channel optimization.