Global Content Director

About Karo Healthcare

Karo Healthcare is a fast-growing personal care and healthcare company focused on helping people make informed choices for their everyday wellbeing. The business manages a broad portfolio spanning seven categories and markets more than 80 brands across roughly 90 countries. Well-known names in the portfolio include E45, Pevaryl, Lamisil, Nutravita, Decubal, and others. Growth is driven by both organic expansion and acquisitions, with a strong belief in empowering consumers through smart health decisions.

Role overview

The company is hiring a Content Director for its Maidenhead office. This is a senior leadership position with broad influence over content direction, execution, and capability building across international markets and major consumer brands.

What the role offers

• A high-impact leadership opportunity where you will shape content strategy for global markets and well-known consumer brands.
• The chance to build and strengthen a best-in-class content function within an ambitious, fast-expanding business.
• Close partnership with leaders across Creative, Media, Brand, and Commercial functions.
• A dynamic workplace that values creativity, speed, innovation, and personal development.

Key responsibilities

• Own content strategy for priority brands, campaigns, and omnichannel activation plans.
• Design content ecosystems that reinforce brand growth across paid, owned, and earned channels.
• Convert brand platforms and media strategies into effective content tailored to each channel.
• Work closely with Creative, Design, Media, and Brand teams to deliver distinctive campaigns with commercial impact.
• Create briefing frameworks, operating standards, and repeatable ways of working that lift quality and efficiency.
• Improve content performance across social, digital, e-commerce, CRM, shopper marketing, and video.
• Apply insight, analytics, and performance data to sharpen creative effectiveness over time.
• Develop modular and scalable content systems that improve speed, consistency, and return on investment across markets.
• Manage and grow Content Managers while helping build a strong content community across the organisation.
• Coordinate with external agencies, production partners, and freelancers to maintain high delivery standards.
• Promote innovation in content creation, including artificial intelligence, automation, and emerging tools.
• Support content operations, workflow oversight, budget efficiency, and KPI delivery across the Centre of Excellence.

Requirements

• Extensive senior-level experience in content strategy, creative leadership, campaign development, or content production.
• Strong experience in FMCG, consumer healthcare, retail, or another fast-moving consumer-led sector.
• Demonstrated ability to build integrated content strategies for digital and omnichannel environments.
• Strong understanding of paid, owned, and earned media, including social, e-commerce, video, and CRM.
• A commercial mindset with the ability to connect creative work to business and media goals.
• Excellent stakeholder management skills, including influencing senior leaders in matrixed organisations.
• Strong creative judgement and the confidence to give clear, constructive feedback across different content types.
• Experience leading teams and developing talent in fast-paced, international environments.
• Understanding of content operations, localisation, modular content systems, and scalable asset production.
• Familiarity with performance measurement, analytics, and optimisation methods for content.
• Interest in AI, automation, and new technologies shaping modern content creation.
• Fluent professional English; additional European languages are considered an advantage.

Benefits

• Opportunity to create, grow, and inspire within the role.
• Competitive salary package along with strong opportunities for personal and professional growth.
• Flexible working schedule and support for a healthier work-life balance.
• Engaging, challenging projects with a visible impact on customers and the industry.
• Positive work environment within a young, international, and motivated team.
• Startup-like energy combined with the stability of a large international organisation with strong values.

Commitment to inclusion

Karo Healthcare promotes a diverse and inclusive environment and welcomes qualified candidates regardless of gender, gender identity, sexual orientation, ethnicity, race, religion, national origin, disability, or age.