Digital Strategist – Tagging (AEP Developer)

Role overview

Thinknyx Technologies is hiring an experienced Digital Strategist specializing in tagging and Adobe Analytics for its Hyderabad location. The role calls for a professional with 8 to 15 years of relevant experience who can shape measurement strategies, improve digital performance, and support analytics implementation across channels.

What you will do

• Build and apply digital measurement strategies with Adobe Analytics to capture, track, and evaluate website behavior.
• Set up and maintain tags across different platforms, including mobile SDKs for iOS and Android.
• Plan and run A/B experiments aimed at improving site performance and engagement.
• Work closely with different teams to connect Adobe Analytics with other platforms and tools.
• Review lifecycle metrics to spot patterns and identify opportunities to strengthen digital marketing outcomes.
• Guide and assist junior colleagues by sharing Adobe Analytics best practices and technical know-how.

What we are looking for

• Deep practical knowledge of Adobe Analytics, covering tracking, reporting, and analysis.
• Hands-on experience designing and executing A/B testing and experimentation workflows.
• Working familiarity with mobile SDKs used on iOS and Android devices.
• Strong ability to analyze data, solve problems, and make sense of complex datasets.
• Clear communication and teamwork skills, with the ability to collaborate across functions.
• Willingness to keep pace with new trends and technologies in digital marketing.

Eligibility

Open to any graduate with the required experience in digital strategy, tagging, and Adobe Analytics.

Additional information

Location: Hyderabad, India. Experience required: 8 to 15 years.