Creative Director

The Opportunity

PadSplit is looking for a Creative Director to turn creative into a key growth driver for the business. In this role, you will shape the brand, guide the creative function, and build a scalable creative system that strengthens trust, supports acquisition, and contributes to measurable business outcomes. The work will touch national marketing, social media, and the everyday brand experience of members, hosts, and partners.

About You

This position is ideal for a hands-on creative leader who enjoys both building teams and actively contributing to the work. You should be comfortable leading people, using AI and modern creative tools, and balancing strong brand storytelling with performance-focused marketing. You’ll need the confidence to present strategy to senior leaders, coach designers through feedback, and step in personally when a challenge needs direct problem-solving.

Key Responsibilities

• Define and evolve PadSplit’s creative direction across all customer interactions, ensuring a clear and trustworthy brand experience.
• Lead, mentor, and grow designers, contractors, and agency partners while staying involved in important creative work.
• Work with Marketing to produce effective creative for paid media, organic content, lifecycle, email, social, and newer channels.
• Create efficient creative workflows, production systems, quality benchmarks, and resourcing practices that support speed and consistency.
• Collaborate with Product, Engineering, Growth, Legal, and Operations so creative input is considered early in major initiatives.
• Own the visual identity, creative rules, messaging consistency, and brand reputation across channels.
• Use customer research, feedback, and performance data to improve creative direction and messaging.
• Track creative performance, run experiments, and use AI-enabled workflows to improve campaign results and creative output over time.

Requirements

• 8+ years of experience leading brand, marketing, or creative teams, including at least 3 years managing creative talent.
• A player-coach approach that combines leadership with hands-on creative strategy, review, and execution when needed.
• Experience producing creative that improves acquisition, conversion, and engagement, not just visual quality.
• Background in building scalable creative operations through systems, vendors, contractors, and repeatable processes.
• Comfort using AI tools within creative workflows to improve speed, quality, and efficiency without losing authenticity.
• Ability to connect creative choices to business priorities, customer insights, and measurable results.
• Strong cross-functional influence with teams such as Marketing, Product, Engineering, Legal, and executive leadership.
• Interest in using creative storytelling to build trust and support affordable housing as a mission.

Interview Process

The selection process may include a hiring manager review, a 30-minute phone conversation with PeopleOps, a 1-hour video interview with the President, a 1-hour video interview with the CEO, and a 2-hour video panel interview with key PadSplit stakeholders. The panel stage includes a creative assessment where you will present brand and design work for discussion. If successful, the process proceeds to an offer.

Compensation and Benefits

This is a fully remote role. Compensation includes a competitive package with an equity incentive plan and a company-wide bonus opportunity. Benefits include national medical, dental, and vision coverage; company-provided life insurance; optional accident insurance; FSA and DCFSA options; an unlimited PTO policy; eleven company-observed holidays; a 401(k) plan; and twelve weeks of paid leave for both birth and non-birth parents. You will also have the chance to contribute to a company focused on addressing the affordable housing crisis.

Additional Information

PadSplit may use artificial intelligence tools during parts of the hiring process, such as reviewing applications, analyzing resumes, or checking responses for possible inconsistencies or verification signals. These tools support the recruitment team but do not replace human judgment, and final hiring decisions are made by people. If you want more information about how your data is processed, you may contact the company.

Compensation is determined by the role’s scope, national market benchmarks, the candidate’s expertise and experience, and the impact of their work on business goals.