Business Development Specialist

Role overview

We’re seeking a driven Business Development Executive to create new sales opportunities and generate leads for an IT services and solutions company. The role calls for someone who is outcomes-focused, comfortable with outbound prospecting, and familiar with B2B sales processes. A working knowledge of software development, AI-enabled solutions, cloud services, and digital transformation offerings is important for success in this position.

Key responsibilities

• Reach out to prospective clients through LinkedIn, email outreach, cold prospecting, and other lead-generation channels.
• Identify, develop, and nurture Marketing Qualified Leads (MQLs) until they become Sales Qualified Leads (SQLs).
• Screen prospects with ICP and BANT criteria to judge fit and buying potential.
• Research markets and profile target accounts to find the right prospects and decision-makers.
• Use LinkedIn Sales Navigator to support account-based outreach and prospect discovery.
• Record and maintain lead details, follow-up actions, and opportunity status in CRM tools.
• Arrange discovery meetings and calls for the sales team.
• Work closely with marketing and delivery teams to contribute to growth initiatives.
• Keep the sales funnel active and monitor outreach and performance metrics.
• Follow developments in the IT services space and stay informed about emerging technology trends.

Required qualifications

• 0 to 1 year of experience in B2B sales, business development, or lead generation.
• Practical understanding of IT services, software development, AI, cloud offerings, and digital transformation solutions.
• Experience qualifying leads using MQL, SQL, ICP, and BANT methods.
• Strong ability to prospect and build a healthy sales pipeline.
• Hands-on experience with CRM platforms such as HubSpot and Salesforce.
• Exposure to LinkedIn Sales Navigator for outreach and lead discovery.
• Familiarity with email marketing tools and sales engagement platforms.
• Experience using data-mining and prospecting tools like Apollo.io, SalesQL, Lusha, and RocketReach.
• Strong written and spoken communication skills.
• Good interpersonal skills with the ability to build and maintain professional relationships.
• Self-motivated, organized, and goal-driven work style.
• Ability to communicate effectively with decision-makers and stakeholders across industries.
• BBA, MBA, or a bachelor’s degree in Business, Marketing, Management, or a related discipline is preferred.
• Prior exposure to sales in IT services, software development, SaaS, AI, or technology consulting is an advantage.

Performance expectations

• Number of qualified meetings scheduled.
• Conversion rate from MQL to SQL.
• Size of the pipeline generated.
• Opportunities initiated.
• Outreach volume and response performance.
• Accuracy of CRM updates and reporting.

Additional information

This position is based onsite in Chandigarh, Chandigarh, India. The role is full time. No stipend or salary amount was specified in the source.