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Role Overview

This position sits within the Sales function and is focused on managing key accounts, particularly national chains, institutional and out-of-home channels, and emerging channel opportunities. The role calls for someone who can combine strategic planning with hands-on execution to grow sales, improve profitability, and strengthen customer relationships.

Educational Qualification

An MBA or postgraduate degree is required for this role.

Experience

The expected experience range is 2 to 6 years.

Desired Functional Exposure

Prior experience in institutional, out-of-home, or emerging channel sales is preferred.

Key Responsibilities

Build annual, quarterly, and monthly growth and operating plans for national chains.
Set monthly objectives and prepare annual business plans for key accounts.
Monitor performance regularly and review results against targets.
Provide support and corrective action to keep deliverables on track.
Work closely with the Institutional / OOH head and regional teams to align plans and execution.
Support channel expansion and extraction planning for the year.
Close TOT agreements, negotiate pricing, ensure SKU and brand readiness, and build a pipeline for future business.
Prepare annual business plans with key customers and track progress against them.
Identify new channel opportunities and growth segments within accounts, then execute engagement activities.
Strengthen customer and stakeholder relationships.
Plan and execute GTM activities for new launches, restages, and priority SKUs.
Drive profitability through the sale of priority SKUs.
Ensure ECOs across brands and maintain appropriate width and depth for each sub-channel.
Design and implement strong visual identity, consumer promotions, and customer engagement activities.
Roll out rewards and recognition initiatives for the channel.
Track performance consistently and share feedback.
Introduce sales support energizers on time to improve results.
Plan and control TOT spending within budget.
Maintain compliance with sales, commercial, and planning systems and processes.
Ensure financial discipline and hygiene in all activities.
Monitor and report competitor actions.
Track and report new business and activation opportunities.
Deliver monthly sales goals for core chains.
Support business growth through intern management, new account activation, new product launches, and regional or seasonal opportunities.
Ensure strong point-of-sale execution.
Manage customers through TOT signing, adherence, and wiring.
Drive brand objectives at account, sub-channel, and channel level.
Execute new product GTM plans as scheduled.
Lead customer and consumer promotion and engagement activities.
Operate effectively in a matrix structure and align quarterly and monthly plans with the Institutional / OOH head.
Coordinate with regional and national commercial, planning, and HR support teams to maintain functional hygiene.

Additional Information

This is a full-time, onsite role based in the Mumbai Metropolitan Region.

No stipend or salary details were provided in the source information.

Area Sales Executive

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