Analyst, Acquisition Optimization

Overview

This role is part of a business management, strategy, and support function focused on analytical backing for customer acquisition efforts. It is based in Toronto, Ontario, Canada, and is aligned with a major financial institution serving millions of households and businesses across Canada, the United States, and other markets.

Role Summary

As an Analyst focused on acquisition optimization, you will examine how the acquisition funnel performs, surface insights, and help shape recommendations that strengthen results. The position also involves monitoring budgets, cost per acquisition, and channel performance to improve the efficiency of marketing spend.

Key Contribution Areas

You will also assist with test-and-learn work, including A/B testing, and turn the findings into practical insights that can be shared with partners across different teams.

About the Organization

The employer is one of the world’s leading financial institutions and ranks among the largest banks in North America by branch count. It supports customers across retail and business segments on a broad scale.