H

Web Tracking Specialist (m/w/d)

Hanseranking GmbH

Remote · Full Time

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Experience
1+ yrs
Salary
Openings
1
Posted
1 week ago
Work mode
Work from home
Eligibility
Applicants with at least one year of experience in web analytics and tracking, strong Google Analytics and Google Tag Manager skills, and German language ability at C1 level are a fit for this role. Candidates should be able to work independently, communicate well with clients, and be comfortable i…
Resume
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Job description

Position Overview

Hanseranking GmbH is looking for a Web Tracking Specialist who is eager to keep learning, enjoys the fast-moving world of online marketing, and wants to work in an environment with short decision paths and varied challenges. The role is intended for someone who is motivated to contribute to the company’s growth and who has a strong interest in numbers, measurement, and performance analysis. The position can be filled either full-time or part-time.

What You Can Expect

  • Exciting projects for small and medium-sized businesses across a wide range of industries
  • Room to solve demanding and varied tasks in a creative way
  • Flexible working hours in a modern office in Hamburg’s Old Town
  • Option to work from home or remotely, including the necessary equipment
  • Modern hardware such as MacBooks
  • An extra day off on your birthday
  • Employee discounts on leisure activities and branded products
  • Full coverage of the Germany ticket
  • JobRad offers for leasing e-bikes and bicycles at favorable conditions
  • Company pension provision
  • Friendly team culture with regular company events
  • Flat hierarchies and fast decision-making processes
  • Strong opportunities for growth and professional development
  • Corporate fitness access through Wellpass

Responsibilities

  • Handle tracking requests coming from the SEA, SEO, and social media teams
  • Independently manage your own tracking projects
  • Set up and configure tags, triggers, and variables in Google Tag Manager
  • Work mainly on tracking implementations for Google Ads, GA4, Microsoft Ads, and Meta Ads
  • Build server-side tracking setups
  • Occasionally set up tracking in E-Tracker, Matomo, or similar tools
  • Support the integration of tracking codes for client projects
  • Review existing tracking setups on a regular basis
  • Troubleshoot issues and resolve technical problems
  • Communicate directly with clients
  • Help move Hanseranking’s tracking and web analytics capabilities to the next level

Requirements

  • Solid knowledge and at least one year of professional experience in web analytics and tracking
  • Strong hands-on experience with Google Analytics and Google Tag Manager; experience with Matomo and E-Tracker is helpful but not mandatory
  • Confident implementation of tracking codes in common CMS and CMP systems
  • Practical experience with server-side tracking
  • Very good German skills at C1 level
  • Nice to have: knowledge of JavaScript and experience working with APIs such as CAPI, RESTful, SOAP, and JSON
  • Ability to map and visualize customer journeys
  • Interest in current developments in tracking technology
  • Customer-focused communication skills
  • Independent, structured, and well-organized way of working

Additional Information

This role is based in Hamburg, Germany, and can be carried out remotely. The company values reliability, teamwork, ambition, and a strong drive to make an impact. The role requires a genuine enthusiasm for measurable data and performance tracking. No salary, number of openings, start date, or application deadline was stated.

Working Model

The position is available as a full-time role, with part-time also mentioned in the source. Working from the modern office in Hamburg’s Altstadt is possible, and remote or home-office work is included with equipment support.

Employment Details

Employment type: full-time. Work arrangement: remote.

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