Sr. Director, Analytics & Insights

Role Overview

The Senior Director of Analytics & Insights is a senior individual contributor role reporting to the Vice President of Digital & Emerging Media. This person will shape, build, and continually improve an enterprise analytics function across TMRW Sports’ business units, including TGL, WTGL, and Flag Football, with a strong focus on consumer-facing performance.

The position is responsible for turning complex datasets into practical recommendations, producing high-quality reporting for leaders across the company, and creating a scalable business intelligence capability that supports growth at both the business-unit and enterprise level. Although this role does not include direct people management, it requires substantial influence across teams and functions.

As the central analytics partner for consumer-focused groups, this leader will help align strategy, uncover growth opportunities, and strengthen the fan and customer experience through data-backed decisions.

Company Overview

TMRW Sports builds modern approaches in sports, media, and entertainment by launching new leagues for a new generation of fans. In partnership with organizations such as the NFL, PGA TOUR, and LPGA, the company is developing experiences and properties that aim to reshape fan engagement. Its portfolio includes TGL presented by SoFi, WTGL, and upcoming men’s and women’s professional flag football leagues. The company was founded by Tiger Woods, Rory McIlroy, and sports executive Mike McCarley.

Key Responsibilities

• Lead the company’s analytics and reporting ecosystem, including strategy, roadmap planning, and oversight of third-party agency performance.
• Act as a strategic partner to executive leaders by turning business priorities into analytics strategies, measurement plans, and reporting structures.
• Produce concise, executive-level insights and reports that support audience growth, fan engagement, and broader business results.
• Create, implement, and expand a unified analytics model that links multiple business units and data sources for enterprise decision-making.
• Work closely with the Technology and Innovation team to assess, choose, and improve business intelligence tools and underlying data systems.
• Direct and oversee external agency partnerships across reporting and first-party research, ensuring alignment, quality, and consistency.
• Translate complicated data into clear business stories and strategic recommendations for senior leaders in marketing, communications, and partnerships.

Experience and Requirements

• At least 10 years of experience in business intelligence, analytics, strategy, or a closely related discipline.
• A demonstrated history of creating and leading enterprise analytics capabilities, including scalable reporting, dashboards, and self-service solutions.
• Experience setting analytics direction and managing business intelligence solutions across multiple stakeholders and business units.
• Strong knowledge of modern BI platforms, data visualization tools, and analytics environments, with the ability to assess and improve them over time.
• Proven ability to influence executive stakeholders and support data-driven decisions within complex, matrixed organizations.
• Experience managing outside partners and ensuring accountability for reporting and research work.

Preferred Background

• Experience in sports, media, entertainment, or another consumer-oriented industry.
• Background in fast-moving, high-growth, or entrepreneurial environments.

What Success Looks Like

• You consistently convert analytics into practical recommendations that drive measurable growth and stronger enterprise performance.
• You build trusted relationships with senior leaders, especially those in consumer-facing functions.
• You handle ambiguity well, bringing structure, clarity, and a strong action orientation to cross-functional work.

Benefits and Perks

• Equity ownership opportunities so employees can participate in the company’s growth.
• Unlimited discretionary time off plus 15 paid holidays annually, including the week of Independence Day.
• Comprehensive health insurance choices, including an option with 100% employee coverage contribution.
• Additional medical, dental, and vision coverage options for employees and families, with company contributions.
• FSA, HSA, and DCHSA options, including contribution matches.
• Retirement choices including a traditional 401(k) and Roth IRA plans.
• Benefits may be changed at the company’s discretion.

Equal Opportunity Statement

TMRW Sports is an equal opportunity employer. Employment decisions are made without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or other legally protected characteristics. This applies to hiring, recruiting, promotion, termination, layoff, recall, transfer, leave, compensation, benefits, and training.

The company also prohibits discrimination and harassment based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected status under applicable federal, state, or local law.

Candidates from all backgrounds are encouraged to apply if they are committed to excellence and strong at what they do.