Social Media Specialist

Role overview

Al Waha For Cars is seeking a Social Media Specialist in Doha, Qatar to manage and grow the company’s presence across digital channels. The role focuses on planning content, running campaigns, improving engagement, and keeping the brand voice consistent across platforms.

What you will do

• Build and execute social media plans that support the company’s business goals.
• Prepare, queue, and post engaging content for all active social channels.
• Handle day-to-day platform activity, including replies to comments and direct messages.
• Track trends on social platforms and suggest fresh ideas to increase reach and interaction.
• Set up, manage, and fine-tune paid social advertising campaigns.
• Review campaign results and compile monthly performance reports with practical recommendations.
• Work with in-house teams and outside vendors on content production, photography, and video work.
• Ensure every digital touchpoint reflects a consistent brand identity.

Preferred qualifications and experience

• A bachelor’s degree in Marketing, Communications, or a similar discipline is preferred.
• Experience of 2 to 5 years in social media management or digital marketing is preferred.
• Good working knowledge of Facebook, Instagram, LinkedIn, TikTok, X, and related social platforms.
• Familiarity with tools used for social media management and performance analytics.
• Strong verbal communication and copywriting abilities.
• Exposure to basic graphic design and video editing tools will be considered an advantage.