Social Media Specialist

About Aversan Inc.

Aversan Inc. is a multi-service engineering and electronics manufacturing organization known for delivering dependable, safety-focused electronics and software solutions. Its work supports the aerospace, defence, and space sectors.

Role Overview

The organization is hiring a Social Media Specialist with strong hands-on experience in Meta platforms. This position will shape both organic and paid social efforts, strengthen audience engagement, and convert brand storytelling into measurable outcomes across Facebook and Instagram.

Work Details

Location: Greater Toronto Area, Ontario

Job Type: Part-time

Working Arrangement: On-site

Key Responsibilities

• Design and manage a unified Facebook and Instagram strategy that supports awareness, engagement, fundraising, volunteer recruitment, and program participation.
• Prepare monthly and quarterly campaign plans with defined goals, audience segments, creative direction, budgets, and performance indicators.
• Develop an always-active engagement plan focused on audience growth, retention, and supporter activation.
• Set up and optimize paid campaigns in Meta Ads Manager for traffic, engagement, lead generation, and conversions or donations where relevant.
• Create, test, and refine audiences such as custom, lookalike, interest-based, and retargeting groups based on performance data.
• Run A/B experiments on creatives, copy, placements, and audiences to improve efficiency and results.
• Oversee budgets, pacing, and reporting while keeping campaigns aligned with Meta rules and not-for-profit expectations.
• Develop and schedule content for Facebook and Instagram formats including Reels, Stories, carousels, live content, and standard posts.
• Handle day-to-day community engagement by answering comments and direct messages, moderating discussions, and escalating sensitive matters when needed.
• Work with internal teams to gather impact stories and convert them into content that fits each platform.
• Write compelling social copy that reflects an inspiring, inclusive, and action-driven brand voice.
• Produce or coordinate creative assets, including basic design and video editing work, using Adobe tools such as Photoshop and Illustrator.
• Maintain a content calendar and keep publishing efforts organized and consistent.
• Protect branding consistency, accessibility standards, and cultural sensitivity across all content.
• Monitor performance through Meta Business Suite, Ads Manager, and reporting tools, then translate results into insights and next steps.
• Track KPIs such as reach, engagement rate, follower growth, CTR, CPC/CPM, leads, donations, and overall ROI where applicable.
• Recommend ongoing improvements based on trends, platform changes, and audience behavior.
• Coordinate with influencers or community partners when relevant.
• Support cross-channel campaigns with email and web teams to improve landing pages, donation flows, and sign-up paths.

Required Qualifications

• Proven background managing Facebook and Instagram for an organization, ideally in a not-for-profit, social impact, education, health, or community-services setting.
• Strong command of Meta Ads Manager, including campaign creation, targeting, retargeting, and optimization.
• Ability to build real engagement strategies that go beyond posting and support community growth.
• Excellent storytelling and copywriting skills adapted for Meta platforms.
• Comfort working with analytics and using data to guide decisions.
• Experience with content planning tools such as Meta Business Suite, Later, Hootsuite, or Buffer, plus creative tools like Adobe Suite.
• Preferred background of 3+ years in fundraising or lead-generation campaigns such as donations, event signups, or volunteer recruitment.
• Preferred experience creating designs with Adobe Suite.
• Working knowledge of pixel setup, conversion tracking, UTM tagging, and basic web analytics such as GA4.
• Experience working in small teams and managing several priorities at once.
• Understanding of accessibility best practices for social content.
• Strong mission-driven communication style and the ability to handle sensitive topics with care.
• Strategic, organized, adaptable, and able to turn goals into campaigns and campaigns into results.

Application Notes

Applications must be submitted directly for consideration. The resume file should use the applicant’s full name and the position title, and it must be submitted in PDF format.

Compensation

The hourly pay range is CAD 25 to CAD 50. Pay is determined by factors such as geographic location, skills, competencies, and overall qualifications.

Additional Information

This posting is for an existing vacancy.

Artificial intelligence tools may be used to help manage applications, including organizing submissions and identifying potentially relevant qualifications. AI is not used to make hiring decisions; final decisions are made by the hiring managers and recruitment team. AI use follows security and privacy risk assessments aligned with the organization’s cybersecurity framework.