Social Media Manager

Company Overview

The Agency Orlando is a marketing and branding agency that partners with clients across a wide range of industries. Operating in the greater Orlando area, the team builds campaign strategies that combine storytelling, design, and decisions guided by data. The culture values teamwork, original thinking, and outcomes that can be measured for clients. Team members are expected to bring creativity to the table while staying aligned with client objectives and consistent brand presentation. The workplace is built around professionalism, accountability, and ongoing development in modern marketing methods.

Role Overview

This is a full-time, on-site position in Winter Park, Florida. The Social Media Manager will oversee content planning, creation, scheduling, and publishing across several social platforms for different clients. The role also includes monitoring accounts every day, interacting with audiences, replying to comments and direct messages, and supporting community management efforts. In addition, the person in this position will review performance data, prepare recurring reports, and improve campaigns using insights and established best practices. Close coordination with designers, copywriters, and account managers is also required to ensure social media activity supports broader marketing plans and client goals.

Qualifications

The ideal candidate should have strong hands-on experience with social media marketing and managing brand profiles on major platforms such as Instagram, Facebook, TikTok, LinkedIn, and X. Clear communication and strong writing skills are important, especially for creating engaging content that stays on brand. Experience in building content strategies, maintaining editorial calendars, and shaping campaigns around client objectives is needed. Knowledge of social media optimization practices, including hashtag planning, posting schedules, and platform-specific techniques, is also expected. The role calls for familiarity with analytics tools and the ability to read performance data, explain results, and suggest ways to improve outcomes. Strong organization and time management are necessary to juggle multiple clients and deadlines in a busy environment. The person should be comfortable working closely with creative, account, and leadership teams in person. Prior agency experience or experience managing several brand accounts is an advantage. A bachelor’s degree in Marketing, Communications, Advertising, or a related area is preferred, although equivalent practical experience may also be considered.