Social Media Manager

About Air Apps

Air Apps is a family-built company focused on thinking ambitiously and moving quickly. Founded in Lisbon in 2018 and now operating from Lisbon and San Francisco, the company is building what it describes as the world’s first AI-powered Personal & Entrepreneurial Resource Planner (PRP). It has remained self-funded and has surpassed 100 million downloads globally.

The organization emphasizes long-term product thinking and AI-led solutions designed to improve how people plan, work, and live. Team members are expected to contribute creatively to products intended to have a meaningful global impact.

Role overview

As Social Media Manager, you will plan and deliver social media programs that strengthen brand visibility, connect with the intended audience, and support growth in followers, engagement, and conversions. You will work closely with Marketing, Content, Product, and other teams to make sure social activity supports broader business and brand goals.

This is an onsite role based in Lisbon. The company is open to supporting relocation.

Key responsibilities

• Build and implement social media plans across channels such as Facebook, Instagram, Twitter/X, LinkedIn, and TikTok.
• Produce, curate, and organize posts, images, and short videos that reflect the brand tone and objectives.
• Engage with the community by replying to comments, direct messages, and mentions, while maintaining a positive brand presence.
• Measure campaign performance using metrics like reach, engagement, and conversions, then use the findings to improve future activity.
• Keep up with platform changes, trends, and best practices to ensure campaigns stay current and effective.
• Coordinate with designers, writers, and other collaborators to deliver consistent, high-quality content.
• Plan and oversee paid social campaigns aimed at improving engagement and conversion outcomes.

Requirements

• A bachelor’s qualification in Marketing, Communications, or a closely related area.
• About 4 or more years of experience handling social media campaigns and online communities for brands.
• Strong writing ability with a clear understanding of brand tone and messaging.
• Hands-on experience with tools such as Hootsuite, Sprout Social, or similar social media management platforms.
• Working knowledge of social media analytics tools and the ability to turn data into practical actions.
• Comfort with juggling priorities, meeting deadlines, and performing well in a fast-moving environment.
• A creative approach with attention to visual storytelling and audience engagement.

Benefits

• Apple hardware provided for work.
• Annual bonus.
• Premium health and life insurance.
• Transportation budget to help with commuting.
• Coverflex benefits covering meal allowance, wellbeing, and related perks.
• Childcare support.
• Air Conference for team connection, collaboration, and growth.
• Pension fund support for long-term planning.
• Urban Sports Club membership.
• Free meals at the hub.

Diversity and inclusion

Air Apps states that it values a workplace that is diverse, inclusive, and equitable, and encourages applications from people with a wide range of backgrounds, experiences, and viewpoints.

Application disclaimer

The hiring process requires applicants to submit original work. Use of AI-generated assistance in application materials, assessments, or interviews is not permitted and may lead to disqualification.

Compensation

The stated salary range is €46,000 to €56,000.