Social Media Manager

Company Overview

Solova Move is an expanding luxury lifestyle label focused on premium natural fabrics such as 100% Mongolian cashmere, baby cashmere, silk, linen, and related materials. The brand creates enduring wardrobe essentials that balance refined quality, contemporary style, and everyday ease.

The culture values imagination, teamwork, and decisions guided by data to strengthen a clear, consistent brand presence. The workplace is inclusive and respectful, with an environment that welcomes different viewpoints and encourages contribution from all team members.

Team members are trusted to propose new ideas, test fresh approaches, and influence the brand’s tone and visual direction across digital channels.

Role Summary

This is a part-time, remote opportunity for a Social Media Manager. The selected person will plan, produce, and publish content across major social platforms while maintaining a unified brand voice and visual style.

Core Responsibilities

The role includes building and maintaining a content calendar, preparing and scheduling posts, overseeing social activity on Instagram, Facebook, Pinterest, TikTok, and other relevant channels, and keeping audience interactions timely and professional. It also involves reviewing performance data to identify improvement opportunities, increasing reach and engagement, partnering with internal teams and outside collaborators on campaigns, and protecting the brand’s luxury aesthetic. Staying aware of platform changes, market trends, and current best practices is also expected, along with suggesting fresh content formats and growth ideas.

Qualifications

Candidates should bring proven experience in social media marketing and optimization, along with hands-on management of brand accounts on multiple platforms. Strong writing and communication ability is essential, as is the skill to produce content that is clear, engaging, and aligned with the brand. Experience in building content strategy and managing calendars, using analytics tools, and preparing performance reports is required. The role also calls for strong organization, time management, and the ability to handle several projects and deadlines at once.

A bachelor’s degree in Marketing, Communications, Media, or a related area is preferred, though equivalent practical experience is also acceptable.

Preferred Background

Additional advantage goes to candidates who have worked with luxury fashion, lifestyle, beauty, luxury hospitality, premium consumer, or direct-to-consumer brands. Familiarity with luxury lifestyle branding, quiet-luxury aesthetics, and visual storytelling is highly valued, as is strong aesthetic judgment. Experience using Canva, Adobe Creative Suite, or similar creative tools is helpful. Basic knowledge of paid social advertising and exposure to influencer marketing, creator partnerships, and brand collaborations are also desirable.

Ideal Candidate Profile

The company is looking for someone who goes beyond routine social media coordination and truly understands luxury aesthetics, lifestyle storytelling, and premium brand positioning.

The ideal person will have strong visual and creative instincts, a genuine appreciation for luxury lifestyle branding, the ability to build a polished and cohesive brand presence, experience in growing and managing Instagram communities, and the confidence to contribute ideas, work independently, and get things done.

Additional Information

Applicants who are passionate about fashion, lifestyle, visual storytelling, and building meaningful brands are encouraged to apply.

Website: www.solovamove.com