Social Media Manager

Role overview

Baidyanath is hiring a Social Media Manager for its head office in Kolkata. This is a full-time, in-office position focused on strengthening the brand’s presence across social platforms and improving audience engagement. The monthly compensation for this role is Rs. 35,000.

About the company

Shree Baidyanath Ayurved Bhawan Pvt. Ltd., widely recognized as Baidyanath, is one of India’s established Ayurvedic brands. Founded in 1917, the company blends traditional Ayurvedic principles with contemporary research and production methods. Its mission is to offer effective healthcare solutions rooted in Ayurveda, the ancient herbal system of wellness.

What the role involves

The selected candidate will take ownership of the company’s social media presence by planning and executing marketing initiatives, producing engaging content, managing online channels, and keeping communication active with the intended audience. The position also includes monitoring campaign performance and using insights to improve reach, visibility, and engagement.

Candidate profile

The ideal applicant should have several years of hands-on experience in social media and digital marketing, along with strong writing and communication abilities. Experience in healthcare or wellness will be an added advantage. A background in marketing, communications, or a related discipline is preferred, and familiarity with Microsoft Office tools is expected.

Additional information

This role is based onsite in Kolkata and requires working from the company’s head office. The stated experience requirement is 2 to 5 years in the same domain.

Skills and knowledge expected

Applicants should be comfortable working across multiple social media platforms, planning content strategy, running campaigns, and interpreting audience and market trends. The role also calls for proficiency with common office software and an understanding of social media optimization practices.