Social Media & Content Lead

About the Company

ERDEM is an independent fashion house known for its distinctive, bold aesthetic and London roots. Established in 2005 by designer Erdem Moralioglu MBE, the brand has continued to evolve and is now focusing on growth through wholesale, retail, and eCommerce, with a wider global presence in view.

Working Style

The business values its independence as a key advantage, helping the team stay flexible and respond quickly. Colleagues are collaborative, energetic, and united by the aim of building the brand sustainably. The label’s designs are worn by notable women around the world.

Role Overview

Based in E1, London and reporting to the Marketing & Communications Director, this position calls for a highly organised and imaginative Social Media & Content Lead. The role focuses on managing the brand’s social channels, shaping content direction, growing audience engagement, and supporting campaigns, runway shows, and brand events.

Core Responsibilities

• Design and deliver a social media plan that reflects the brand identity and supports business goals.
• Monitor platform updates, new tools, and algorithm shifts to improve performance and reach.
• Spot opportunities to try new content formats and bring fresh ideas to each channel.
• Produce compelling content for social platforms, including short-form video, stories, reels, and static posts.
• Maintain a high standard of visual presentation and copy across all channels in line with brand tone and guidelines.
• Identify, curate, and activate user-generated and community-led content to strengthen visibility and engagement.
• Build and manage social content calendars in coordination with wider marketing plans and the master marketing calendar.
• Engage with followers across platforms by replying to comments, direct messages, and mentions in a timely and on-brand manner.
• Support community building by nurturing relationships with audiences and brand supporters.
• Track performance across channels using analytics tools and turn findings into practical improvements.
• Prepare regular reports covering key metrics, campaign results, audience growth, and engagement trends.
• Support global campaign production, including scheduling, logistics, and coordination between internal and external teams.
• Help manage asset tracking, delivery schedules, and post-production processes for campaign, e-commerce, and social content.
• Coordinate production requirements for campaigns, shoots, lookbooks, seasonal content, and related creative assets.
• Assist with planning and delivery of shoots and runway shows, including commissioning content and liaising with creatives where needed.
• Lead capture of content during shoots, fashion shows, retail activations, events, and behind-the-scenes moments.
• Oversee timely distribution of assets to social channels and internal stakeholders, maintaining consistency across touchpoints.
• Work with creative teams and external partners to maximise content output and identify additional opportunities.
• Support planning and execution of bi-annual fashion shows, presentations, retail activations, and other brand events.
• Build event-led social content plans that help expand reach and engagement.
• Coordinate live and real-time content opportunities when appropriate.
• Collaborate closely with Press, Marketing, Retail, and E-Commerce teams to ensure alignment on priorities and messaging.
• Keep communication flowing across stakeholders and contribute to cross-functional projects as required.

Requirements

• Experience in a Social Media & Content Lead role, or a similar position, ideally within fashion, luxury, lifestyle, or a related sector.
• Strong understanding of social media platforms, current trends, platform features, and channel best practices.
• Excellent storytelling and content creation ability, with working knowledge of Adobe Creative Suite and Canva.
• Experience running content production processes, managing asset workflows, and coordinating shoots.
• Solid analytical capability and hands-on experience with social media analytics tools.
• Ability to juggle multiple priorities and stay organised in a busy, fast-moving environment.
• A creative mindset with enthusiasm for testing new ideas and approaches.
• Strong written, verbal, and interpersonal communication skills.
• Excellent attention to detail, accuracy, and organisational discipline.
• Comfort working with colleagues at all levels, including the Creative Director and Founder.
• Previous involvement in fashion shows, campaigns, events, and broader content production is an advantage.
• A bachelor’s degree in Marketing, Communications, or a closely related subject is preferred.

Additional Information

This role is based in London (E1) and is part of the company’s wider growth journey across wholesale, retail, and eCommerce. No salary, benefits, vacancies, or start-date details were provided in the source.