- Experience
- 3–5 yrs
- Salary
- —
- Openings
- 1
- Posted
- 2 weeks ago
- Work mode
- Hybrid
- Eligibility
- Candidates with 3 to 5 years of SEO experience and the technical SEO skills listed for the role can apply. Applicants should be open to an onsite/hybrid work arrangement in Dubai.
- Resume
- Required to apply
Where you'll work
Job description
About VML
VML is a global creative agency within WPP that brings together brand experience, customer experience, and commerce to build connected brands that support growth. The agency is known for innovative, people-first work and has delivered award-winning campaigns for major global clients such as AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. Its specialist health division, VML Health, is among the largest and most recognized health-focused agencies worldwide. VML operates across more than 55 markets with a team of 26,000 people and major offices in cities including Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is a growth partner for leading brands, combining media intelligence, data solutions, creativity, production, enterprise solutions, and strategic advisory services through its marketing platform, WPP Open. The company helps clients adapt to change, identify opportunities, and achieve long-term growth.
Role Overview
The SEO Specialist will focus on technical SEO delivery, website optimization, crawl analysis, schema setup, and improving organic visibility across FAB digital platforms. This position is centered on strengthening search performance, making content easier for search and AI systems to read, improving indexing efficiency, and maintaining strong technical SEO health.
Responsibilities
- Run technical SEO audits and pinpoint areas where search performance can be improved.
- Review crawlability, indexing behavior, canonical tags, redirects, and sitemap status.
- Assist with implementing and checking schema markup.
- Evaluate Core Web Vitals and page load speed.
- Improve internal linking and the overall website structure.
- Track SEO metrics using Google Search Console, GA4, and other SEO platforms.
- Support initiatives related to AI-friendly content and structured content optimization.
- Work closely with development and content teams to put recommendations into practice.
Requirements
- 3 to 5 years of professional SEO experience.
- Good command of technical SEO and on-page optimization principles.
- Hands-on experience with Google Search Console, GA4, Screaming Frog, and SEMrush or Ahrefs.
- Knowledge of schema markup and Core Web Vitals.
- Awareness of AI search and AI Overview optimization approaches.
- Strong analytical thinking and problem-solving ability.
Work Setup
This is an onsite role based in Dubai, with a hybrid working model. The team is typically in the office around four days per week. Candidates who need flexibility or accommodations are encouraged to discuss this with the hiring team during the interview process.
Equal Opportunity
WPP (VML) is an equal opportunity employer and evaluates all applicants fairly, without discrimination. The organization aims to build a respectful workplace where everyone feels included and has equal access to career growth.
Privacy Notice
Submitting an application will share the information entered with VML. Applicants should review the recruitment privacy policy and, where applicable, the California recruitment privacy notice to understand how personal data is handled and how information can be updated or removed.