Senior Social Media Manager

Role overview

Wedded Wonderland is a worldwide platform focused on destination weddings and premium celebrations, linking affluent couples, luxury travellers, and event enthusiasts with high-end venues, hotels, tourism bodies, and luxury lifestyle brands in more than 50 countries.

The business has already attracted a substantial audience on Instagram, TikTok, and Pinterest, and the next priority is to convert that reach into stronger growth and revenue outcomes.

This position oversees the company’s social presence, creative direction, visual style, and content output across all core platforms. It suits someone with a strong grasp of luxury positioning, social-first storytelling, community interaction, and high-volume content creation supported by creativity and AI-enabled tools.

Location: North Strathfield, Sydney. This is a full-time on-site position reporting to the CEO / Marketing Director.

Key responsibilities

• Build and deliver the social content plan for Instagram, TikTok, and Pinterest.
• Lead the end-to-end content workflow, including planning, producing, directing, reviewing, and publishing posts.
• Protect and refine the brand’s premium tone of voice and visual identity.
• Use AI-assisted tools such as Midjourney, Adobe Firefly, CapCut, and similar platforms to support content production.
• Shape short-form video strategy to drive growth on Reels and TikTok.
• Manage audience interaction across comments, direct messages, tags, and partner communications.
• Prepare weekly performance updates covering reach, engagement, audience expansion, and conversion-related indicators.

What the role requires

• At least 3 years of experience handling social media for luxury, lifestyle, travel, or premium consumer brands.
• A strong portfolio that reflects sound visual judgment and high-quality content output.
• Solid understanding of Instagram and TikTok algorithms, user behaviour, and content trends.
• Practical experience with content creation, including filming, editing, writing captions, and publishing.
• Previous use of AI tools within a content production workflow.
• Knowledge of luxury brand positioning and long-term audience development.
• Excellent written communication skills in an async-first environment.
• The ability to work independently, stay organised, and meet deadlines.

Nice-to-have experience

• Background in destination weddings, luxury travel, or luxury events.
• Experience growing accounts through Pinterest discovery and search behaviour.
• Advanced capability in video editing and narrative storytelling.
• Experience working with influencers and content creators.

Lifestyle and benefits

The role offers exposure to luxury destinations, destination weddings, global tourism campaigns, and premium events in places such as Tuscany, Bali, Santorini, Dubai, and the Maldives.

Team members may also receive discounted or complimentary travel experiences, luxury accommodation stays, and access to exclusive events and activations.

This is a strong fit for someone who enjoys luxury content, creative storytelling, and building a standout portfolio within a globally recognised brand.

Application and selection process

Applicants are expected to submit their application through the job board and also email careers@thisiswondergroup.com with the subject line: “SSM Application | Your Name”.

Please include three examples of luxury or lifestyle content you have managed, along with the brief, the creative choices you made, and the results or performance achieved. Also include your LinkedIn profile plus any relevant portfolio or social media links.

Shortlisted candidates will go through a one-way video screening and then a paid trial session based on a real Wedded Wonderland content brief. Final decisions are usually shared within 48 hours after the trial.

Hiring is based on creative judgment, platform expertise, and portfolio quality rather than years of experience alone.