Sales and Marketing Internship at Lal Sweets

About Lal Sweets and Internship Overview

Lal Sweets is a reputable name expanding across India in the sweets, namkeens, snacks, and packaged food sectors. Renowned for quality and taste, the company is broadening its retail footprint and strengthening consumer ties in modern trade outlets.

This internship opportunity targets enthusiastic individuals ready for a 2-month immersion in sales and marketing within the FMCG and retail domain. Participants will represent the Lal Sweets brand in prominent retail stores, interact with customers to raise product awareness, facilitate product trials, and support in-store brand visibility initiatives, thus gaining valuable practical experience in consumer engagement and brand activation.

Key Responsibilities

• Act as a professional brand representative at supermarkets, hypermarkets, and modern retail outlets assigned.
• Engage customers face-to-face to introduce the diverse range of Lal Sweets products including sweets, snacks, and packaged foods.
• Communicate product features such as variety, flavor profiles, quality attributes, ingredients, packaging details, promotions, and usage scenarios to shoppers.
• Support brand activation efforts on-site ensuring customers have an enhanced brand experience and awareness.
• Encourage product test trials and assist customers in selecting items tailored to their taste preferences.
• Present product messages warmly and with confidence to foster customer trust and interest.
• Collaborate with store personnel to maintain product display standards, shelf hygiene, and adequate stock visibility.
• Inform customers about ongoing offers, festive packaging, and promotional highlights.
• Collect and report daily customer feedback and preferences to the reporting manager for further analysis.
• Maintain high standards of personal grooming, punctuality, and professional conduct as a brand ambassador.
• Coordinate with the Lal Sweets team concerning daily reports, attendance, store updates, and engagement tracking.
• Contribute to building a positive and memorable brand experience at the point of purchase.

Learning and Growth Opportunities

• Gain first-hand exposure to FMCG retail marketing, customer interaction, and brand promotion.
• Understand modern trade store operations and consumer purchasing behaviors.
• Enhance communication skills tailored to customer service and sales conversion.
• Experience professional workplace discipline and corporate culture.

Eligibility and Additional Details

This role is open primarily to fresh graduates or recent alumni, preferably from BBA or MBA backgrounds, but candidates from any pass-out year with relevant skills are welcome. Suitable applicants must be available for a full-time, in-office internship lasting two months and ready to start immediately between August 4, 2026, and September 8, 2026. Candidates must be based in or from locations including Chennai, Coimbatore, Pune, Hyderabad, Mumbai, Bangalore, Telangana, Andhra Pradesh, Karnataka, Mysore Division, or Maharashtra. Women aiming to start or restart their career are encouraged to apply.

Additional Information

The internship provides a stipend of 5000 INR per month and includes a certificate upon completion.