Publicity Assistant

Role overview

Shore Fire Media is hiring a driven and detail-focused publicity assistant to join its Brooklyn office. The position suits someone who genuinely enjoys pop culture and music and is energized by supporting a wide mix of clients, including artists, authors, comedians, creators, cultural figures, entrepreneurs, leaders in the LGBTQ+ and drag communities, plus music venues and touring acts. This is a fast-moving role for a person who can juggle several priorities, take ownership, respond well to feedback and keep learning on the job.

What the role involves

• Learn the basics of media relations, campaign planning and client management by working closely with publicists.
• Contribute to multiple publicity campaigns right from the start.
• Write press materials such as releases, pitch emails, media alerts and talking points.
• Prepare, revise and distribute final press reports to supervisors.
• Share daily media coverage clips with the supervisor and client.
• Keep client notes and records well organized and current.
• Support campaign planning alongside other team members.
• Coordinate appearance, interview and event logistics.
• Attend press events, concerts, red carpet activities and meetings.
• Track tour press requests, send invitations, pitch preview opportunities and build press schedules.
• Manage client communication and keep up with emails and action items.
• Confirm client calls and interview schedules.
• Join client interviews on Zoom and in person.
• Create calendar invitations for client interviews and additional calls.
• Draft call agendas, capture notes during calls and send follow-up recaps and next steps to clients.
• Stay in regular contact with the supervisor about priorities, progress and any likely deadline shifts.
• Organize work according to each client’s broader goals and timeline.
• Pitch clients for media coverage and other opportunities.

Candidate profile

• At least 1 year of experience in a similar communications role, or a minimum of 2 PR/communications internships.
• Strong time management and organizational ability, with a sharp eye for detail.
• A proactive attitude, comfort with challenges and strong problem-solving instincts.
• Ability to follow direction well and work collaboratively as part of a team.
• A growth-oriented mindset and willingness to learn from feedback.
• Excellent writing, verbal communication and storytelling skills.
• Strong habit of following media and news closely.
• Genuine interest in public relations and the music/entertainment business.

About Shore Fire Media

Shore Fire Media works with musicians, talent, creators, athletes, entrepreneurs, businesses and brands that are shaping their fields, along with leading voices across arts, entertainment, culture and related spaces. The agency’s client list has included widely recognized names and highly awarded work across music, books, film, television, comedy, publishing and broader culture. Its work has helped clients earn major industry honors and top bestseller and critics-list recognition. The firm is known as a strong communications agency and has been recognized by major industry publications. Its culture emphasizes learning through hands-on work, and many senior team members began in junior positions.

Growth and workplace culture

This position is intended as an entry point to a long-term career in publicity. Assistants work closely with experienced publicists, take part in campaign strategy conversations and receive continuous mentorship and feedback while building practical experience in media relations, client communication, strategy and event coordination. Because assistants are included in active campaigns from day one, they develop the capabilities that have helped many former junior employees move into more senior roles at the agency.

Equal opportunity statement

Shore Fire is committed to maintaining an inclusive workplace and providing equal employment opportunities regardless of race, ancestry, national origin, gender identity, sexual orientation, age, religion or disability.

Compensation

The listed annual pay range is $46,000 to $48,000.