Product Marketing Manager (m/w/d)

Company Overview

HELI is one of the leading global manufacturers of forklifts and industrial trucks. Backed by many years of experience, advanced technologies, and a broad product range, the company is known for quality, dependability, and efficient performance.

As part of its international growth plan, HELI has established a new European competence and service center in Friedberg, Germany. This location is evolving into a key hub for logistics, customer service, and sales support across Europe, with the aim of delivering fast, professional, and reliable service to customers and partners.

The company is looking for committed and highly motivated professionals who want to help shape HELI’s future in Europe. This role offers an international work environment, strong development opportunities, and the chance to join a fast-growing organization.

Role Overview

The Product Marketing Manager will be responsible for shaping product messaging, supporting market launches, enabling sales teams, and feeding market insights back into product strategy for HELI’s forklift and material-handling portfolio.

Key Responsibilities

• Define clear product positioning and build a compelling value proposition for the company’s forklift products.
• Develop differentiated messaging based on customer needs, industry use cases, and competitive advantages.
• Ensure consistent communication across marketing and sales channels.
• Plan and execute product launches and product upgrades.
• Coordinate cross-functional collaboration between product management, research and development, sales, and marketing.
• Create launch-related marketing assets, sales documents, and communication concepts.
• Monitor competitor products, pricing, positioning, and market activity on an ongoing basis.
• Track industry and market trends to identify opportunities and risks.
• Prepare competitive battlecards as well as market and insight reports.
• Build sales enablement materials such as product manuals, presentations, comparison sheets, FAQ documents, and other tools.
• Support regional sales teams and dealers through product training and market briefings.
• Organize product trainings and launch events.
• Collect and analyze feedback from customers, dealers, and the market.
• Work closely with product and development teams so market needs are reflected in product planning.
• Provide market research and customer insights to support business strategy.
• Create product-focused content such as case studies, application stories, videos, and webinars.
• Support trade fairs, dealer events, and industry marketing initiatives.

Candidate Profile

The ideal candidate brings a strong mix of product marketing knowledge, analytical thinking, stakeholder coordination, and multilingual communication skills.

Work Schedule and Location

The role is based at Grüner Weg 14, 61169 Friedberg, Germany. Working days are Monday to Friday, with an 8-hour workday and a 40-hour workweek. The position is on-site.

What the Company Offers

• A varied and responsible role in an internationally active company.
• Flat hierarchies with short decision-making and communication lines.
• A motivated, cooperative, and supportive team.
• Attractive compensation aligned with performance.
• Strong opportunities for personal and professional development.
• Room for initiative and the freedom to contribute your own ideas.
• A modern workplace with an international focus.
• The opportunity to actively help expand and develop the company’s European business.

Application Note

Applicants are asked to include their earliest possible start date in their application.

Applications should be sent by email to the employer.

Language Requirements

German and English are both required at a proficient business level.

Travel Requirement

The role requires readiness for both domestic and international business travel.

Additional Information

This opportunity is intended for professionals who want to contribute to a dynamic, internationally oriented environment and support the continued growth of HELI’s European operations.