Personal PR & Branding Executive

Role overview

We are seeking a Personal PR & Branding Executive in the United Arab Emirates to help shape, safeguard, and elevate the public profile of a high-visibility individual. This position combines strategic communications with hands-on delivery across media relations, digital channels, reputation management, and thought leadership. You will work in a fast-moving, confidential environment where consistency in voice, narrative, and visual identity is critical.

You will collaborate with creative partners, agents, and other stakeholders to make sure every public interaction strengthens a unified personal brand. The role calls for strong judgment, careful handling of sensitive information, and the ability to switch smoothly between planning and execution.

Key accountabilities

• Contribute to the rollout and ongoing refinement of a personal branding strategy, keeping messaging, tone, and visual style aligned across all public channels.
• Handle media-facing activity such as press materials, media briefs, outreach, interview coordination, feature opportunities, and speaking engagements.
• Plan, schedule, and publish content for social platforms including LinkedIn, Instagram, and X, with a focus on engagement and brand consistency.
• Create and polish written assets such as social captions, talking points, articles, and thought leadership content, including ghostwritten material where needed.
• Organize the preparation and logistics for events, appearances, panels, and keynote sessions so the personal brand is presented strongly and professionally.
• Track media mentions, public opinion, and online presence, while flagging potential reputation issues and supporting crisis-response efforts when necessary.
• Work closely with designers, editors, and external partners to ensure the brand remains polished and consistent across all formats.

Requirements

• A bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a closely related discipline.
• At least 5 years of experience in PR, executive communications, personal branding, or media relations, preferably supporting senior leaders or high-profile individuals.
• Excellent writing, editing, and storytelling ability, with the flexibility to adapt voice and style for different audiences and platforms.
• Strong knowledge of social media strategy, digital branding, and content distribution across major platforms.
• Experience collaborating with media professionals, influencers, agencies, or other public-facing stakeholders.
• A high level of professionalism, confidentiality, and care when dealing with sensitive information.
• Strong project coordination skills, paired with a creative, resourceful, and detail-focused approach.
• Fluent English is mandatory; Russian fluency is a significant advantage, and other languages are beneficial.

Benefits

• Competitive pay aligned with senior communications and branding responsibilities.
• Fully remote working arrangement.
• The chance to contribute directly to high-impact, high-visibility personal branding work.
• Exposure to premium media, influencer, and executive communications networks.
• Flexible working style with support for autonomy and work-life balance.
• Creative influence over content direction, messaging, and brand storytelling.
• Opportunity to work in a dynamic, globally connected communications setting.

Additional information

This opportunity is shared on behalf of a partner organization that handles applications and the next stage of the process. The hiring partner will review shortlisted profiles and manage interviews and assessments internally.

Privacy and hiring process

By submitting an application, you agree that your personal data may be processed to assess your suitability for the role and shared with the hiring employer where relevant. This processing is carried out on the basis of legitimate interest and pre-contractual measures under applicable data protection laws, including GDPR. You may request access, correction, deletion, or objection in relation to your data at any time.

AI tools may be used to assist with parts of the recruitment workflow, such as reviewing applications, analyzing resumes, or identifying possible inconsistencies in submitted information. These tools support the recruitment team but do not replace human judgment, and final hiring decisions are made by people.