Paid Media Strategist

Role overview

We are hiring a Paid Media Strategist to drive the pre-launch social growth strategy for SUPERCINEMA’s brand. The role is centered on building an engaged audience of film enthusiasts through both organic and paid social efforts, with a strong focus on shaping strategy for platforms such as Instagram, TikTok, and other relevant channels.

You will contribute at a high level by advising on creative direction, audience growth, platform strategy, and campaign optimization. The position is suited to someone who can think strategically, recommend practical actions, and help turn brand goals into a social media growth plan.

Responsibilities

• Create and refine audience growth plans for Instagram, TikTok, and other suitable social platforms.
• Set the tone, themes, and positioning for a social presence that stands out in the market.
• Advise on Reels and other short-form video approaches to strengthen reach and engagement.
• Suggest community-building tactics that encourage audience interaction and loyalty.
• Offer strategic recommendations for paid media across Meta and other relevant platforms.
• Guide audience segmentation, targeting ideas, and performance improvement opportunities.
• Convert strategic thinking into clear, usable recommendations for the client team.

Requirements

• Demonstrated success growing creator accounts or media brands on Instagram, TikTok, and Meta.
• Solid knowledge of short-form video strategy, including Reels and related content formats.
• Hands-on understanding of audience targeting, segmentation, and paid media planning.
• Prior exposure to entertainment, film, or creator-led campaigns is a plus.
• Comfort working independently in a freelance-style capacity with a strategic focus rather than daily execution.
• Strong verbal and written communication, along with presentation skills.

Additional information

This is a part-time onsite role based in Los Angeles, CA. The compensation details were not specified in the source.